wet n wild SpongeBob At A Glance
• This is wet n wild’s second limited edition collection for SpongeBob.
• It is massive with 37 products coming in around $300 for everything.
• They have released innovations for the brand that do not exist in their core line.
• This collection is colorful, playful, and has expansions on their core line.
I have the full wet n wild SpongeBob collection and I am doing reviews, swatches, star ratings, and multiple makeup looks with it. By the end you will know what you want to buy and what to pass on.
Details
wet n wild originally did a SpongeBob collection in 2021. It was much smaller! From that collection they have brought back the sponges and brush scrubbing Krabby Patty. You do not need to repurchase them if you already have them. This new 2025 collection being dubbed round 2 is bigger and better.
There is not an official release date for the collection. The items came out in Walmart stores and online at the beginning of May 2025. They were released on Amazon and wet n wild’s website about two weeks later. wet n wild posted on Instagram that CVS will get the products later this year. As for Ulta, Walgreens, and Target they are left as coming soon.
Walmart has all of the products right now, while Amazon and wet n wild have a chunk.
Many of the products have a fruity, almost pineapple-like scent and flavor!
This collection features 37 items, and 38 if you count the PR box.
PR Box
The PR box does not contain the full wet n wild SpongeBob collection. It is a subset for $75. The products are organized into two layers. The contents are:
- Always Looking Up Mirror and Keychain Set
- F.U.N. Eye & Face Palette
- Underwater Wonder Liquid Blush in Rock
- Splash On Waterproof Mascara in Dive Deep
- Double the F.U.N. Liquid Eyeliner & Stamp in Party’s Here
- Serving Up Smiles Eyelash Curler in SpongeBob
- Squidward Makeup Sponge
- Bikini Bottom Cooling Lip Oils (all)
- Kelp Shake Dual Phase Setting Mist
- Face & Body Gems
Makeup Sponge
wet n wild makes one of my favorite sponge formulas! I will never use these because they are collectors pieces.
Their sponges are soft and bouncy and expand when wet. They absorb little product and are easy to clean. Your final look will be skin-like and streak-free.
The shapes of these sponges, outside of Patrick, are not the most friendly for getting into the tight spaces on the face. Another reason why they make good collectors items.
Claims: These sponges deliver a smooth, streak-free blend for a flawless, airbrushed finish. They are made with hydrophilic material to absorb less makeup. This prevents product waste and ensures better makeup adhesion. The cut edges are perfect for contouring and baking, while the round edges are good for blending.
Rating:
Patrick
Squidward
SpongeBob
Krabby Patty Sponge & Brush Cleansing Pads
This set is an effective way to scrub your makeup brushes. The different sized groves work great for all size brushes. I always use this with liquid soap. I would not scrub a sponge on a silicone tool – your fingers would be the most gentle plus you have to work out the suds.
Claims: This set of four textured cleansing pads help to thoroughly remove product build-up, dirt, and oil from brushes and sponges. Simply swirl your tool and allow the grooves to leave it sparkling clean. They are designed for all sizes of tools. Use a cleanser for a deeper clean. They are made from a soft, flexible silicone that is easy to clean and durable.
Rating:
Face & Body Gems
I always keep the gems as collectors pieces so I cannot speak to how they stick on the face. They appear to be well made and are shiny. They would even look nice affixed to items like your phone case or computer.
Claims: These adhesive gems add shine to any look. They are easy to apply and stay securely in place.
Rating:
Underwater Wonder Liquid Blush
These are three new and limited edition shades of wet n wild’s liquid blush. These are all so pretty and I am already planning future looks with them in my head! I am most excited for Rock. It is highly unique and possibly only duped by Ioni at Dollar Tree but I am not fully sure.
Their formula has a lot of pigment so I recommend one small dot on each cheek to start out. Yes they are buidable but they can look like a lot in a hurry. They can be blended with a brush, sponge, or your fingers. They have a natural finish that is slightly tacky, so you get a bit of a wet radiance.
They last all day without fading. They are truly so creamy and weightless.
Claims: This blush is creamy and weightless to glide on effortlessly. It has a soft matte finish and a natural-looking glow. It is buildable, blendable, and easy to apply with your fingers, a sponge, or a brush.
Rating:
Rock
Snailed It
Perfect Square
Lipstick
I appreciate in this type of collection that the lipsticks are wearable for every day. They are basically wet n wild’s Silk Finish Lipsticks.
They have full coverage in one swipe. They will not dry down so they do wear off gradually and gracefully. You can reapply as needed.
They do not dry out your lips or get crusty.
Claims: This richly-pigmented lipstick glides on effortlessly with bold, vibrant color in one swipe. The formula is creamy with a smooth, satin finish. It feels comfortable and should last all day long.
Rating:
That’s So Coral
Krab’s Kouture
Chill Factor Cooling Glitter Stick
In the wet n wild 2024 new product releases they brought us the original cooling stick. I proclaim that it makes an amazing primer that extends the wear of your makeup, as does this glitter version!
This one does give a cooling and wet sensation on the skin, even though it is dry. It leaves behind a metallic shine that has a blue/pink shift with fine glitter. I cannot imagine you wearing this alone on your bare skin for this reason.
As a primer you will not see the color once you apply your foundation. It allows virtually no oils through on my skin. It does not depuff anything.
You can also dab this on as highlighter. In my makeup look video I used a brush and applied it to my browbone and inner corner of my eyes.
Claims: This stick delivers an instant refreshing sensation that minimizes puffiness and adds an opal glow. It is compact and travel friendly.
Rating:
Serving Up Smiles Eyelash Curler
This is wet n wild’s classic eyelash curler available in three limited edition colors. They each have a keychain attached and the character matches the color of the curler. You definitely do not need to buy all three!
I use their curler daily and it is the only one that I use. It grips all of your lashes without pinching, pain, or tugging. It gives you a nice curl. The pad is comfortable.
Claims: These curlers provide a lashing lift for a wide-eyed look. They are gentle, yet precise. The bouncy silucone pad gently catches and curls your lashes without tugging. They are perfect for all eye shapes and sizes. Use it on dry eyelashes before applying mascara.
Rating:
Squidward
SpongeBob
Patrick
Always Looking Up Mirror & Keychain Set
We have seen these keychain and mirror sets in previous collections. The mirror is small enough to throw in your purse and to use for detailed work. It could get scratched in a bag, though. I keep my mirrors on display. The keychain can be used however you want. They are both well made and cute.
Claims: The mirror is made from unbreakable acrylic and provides a high-quality reflection. It is lightweight and compact to slip into your bag.
Rating:
Kelp Shake Setting Mist
This is a dual phase setting mist which is new for wet n wild. It needs to be shaken well, yet you cannot see any product separation in the bottle.
The mister on the bottle is ok. It is not the finest mist that we have ever gotten from the brand, but it is not a garden hose either.
It does a good job of setting the face and melting your look together. I firmly believe that it extends the wear time of makup, which is not a claim that I make lightly. It will alow minor oils to come through on my t-zone. I have oily combo skin that is acne prone.
The finish is natural and does not change the look of your makeup, yet it claims to have a dewy finish.
Claims: This mist has a two-phase formula that activates by shaking. It brings a dewy, hydrating finish while keeping your makeup in place. It is lightweight and breathable to ensure all-day wear and a fresh-faced glow.
Rating:
The Water’s Fine 5-Piece Makeup Brush Set
You should know by now that wet n wild makes quality brushes that last years. The quality is here. They are sturdy. We have seen the water filled handles in many collections.
This brush set is almost a duplicate of that from Hello Kitty, with minor differences.
I need to take a moment to talk about the foundation brush! I am so glad to now have a backup. Backups are not needed with the quality, but it puts my mind at ease.
I am a sponge girl for my foundation and concealer. I have been ever since the start of wearing those products. This is the best foundation brush that I have ever used and it has gotten me off of sponges. There are no streaks, and it even agrees with my nose.
Let me be honest and say that I do not wash it as frequently as I should and it still works great. It has the perfect amount of bristles and density. You will not get that streaky effect when the products build up and clump the bristles together.
I use this for my full face of makeup to blend creams and liquids. I use it for my concealer, foundation, blush, bronzer, and contour. I look forward to using this brush.
We need it in the permanent line, and we also need a mini version for getting into tight areas. Yes it does ok but imagine a concealer-sized version!
Claims: Each brush has soft vegan bristles for a flawless and seamless application. This set includes an All-Over Face Brush, Buffing Brush, Eyeshadow Blender Brush, Eyeshadow Shader Brush, and Blush Brush. The feathery soft bristles pick up product and blend it effortlessly.
Rating:
Best Day Ever Glitter Body Illuminator
This is just like the body illuminator in the wet n wild Nightmare Before Christmas colleciton, but in a different color. I am all about this water-based formula because it leaves no greasy residue behind. This way, there is no transfer of the product onto your clothes.
The scent is nice. It leaves you with fine glitters on the skin as if you used a glitter roller. There is no actual illuminating properties, metallics or a glow. In the pictures you cannot see anything. It looks like my ordinary arm.
All of that aside, I will be using this during the summer on my arms, legs, and chest for a subtle glitter effect.
I have also worn this as a highlighter on my face and again it is subtle and barely there. Not a lot of pop but also does not remove coverage underneath.
Claims: This provides a luminous, buildable glow. The formula is lightweight and non-sticky. It can be worn alone or mixed into products.
Rating:
Jellyfish Fields Lip Mask
The lip mask from the wet n wild Hello Kitty collection is forever their best mask. It makes my lips feel just like I used their lip oils, but somehow in this thick formula.
This jellyfish lip mask really does resemble jellyfish jelly and I am SO here for that. Amazingly, it does make my lips feel like the Hello Kitty mask, but they are so different in formula.
My concern here is that it makes my lips burn as if this is a plumper. The claims make no mention of this. In fact, they say this is a good overnight mask. I am afraid it might be an allergic reaction.
I do love the shine and the baby’s bottom feeling afterward. This has a heavier lip mask feel but is very nice. The scent is almost grape-like.
Claims: This mask is made with ingredients that nourish your lips for a pillowy-soft feeling. It has a unique bouncy jelly teture. It can be used as an overnight treatment when your lips need extra care, and even during the day for a burst of hydration.
Rating:
Bikini Bottom Cooling Lip Oil
You already know my obsession with their lip oil! It is the best product that I have ever put on my lips. I will not rehash, just read my wet n wild lip oil review.
First and foremost, these oils have a sheer pigment with glitter. One coat will look clear on your lips, but two will give a touch of the color. The glitter is visible.
They do have a cooling sensation. I find that it lasts for hours, but it does tone down over time. Their core line oils have a cooling sensation too but it does not last like that.
They are lightweight, super shiny, and not greasy. You will need to reapply them as desired.
They can be worn alone or over top of other lip products. I am definitely getting a fruity pineapple scent with these.
I am in love with the keychains! The clip is large so you can attach these to your purse, or take the keychains off and use them as bag charms.
The formula is what we know and love that leaves your lips feeling like a baby’s bottom.
Claims: These ultra-hydrating lip oils deliver a refreshing, cooling sensation while keeping your lips nourished and soft. The finish is non-sticky or greasy. The shimmers will give you an eye-catching look. The keychain makes it easy to carry the oils wherever you go.
Rating:
Thar She Blows
I’m Ready!
I Wumbo, You Wumbo
Puffed Up Powder Puff
I am the most amused by the Mrs. Puff powder puff in this collection! What a great idea! We got their first powder puff in the wet n wild 2025 new products. This is their first time doing a limited edition one.
As far as puffs are concerned, wet n wild’s is perfect. It stands up to all other brands. You will get that soft focus blurred look when using it.
My only gripe is the shape. I have to fold Mrs. Puff to get into the tight areas of the face like under my eyes. Their original puff is a triangle which is ideal. I know we need to keep Mrs. Puff round so I get it. What is with the claims saying she’s a triangle though? She is great for setting the entire face/large area work.
I use all of my powder puffs by slipping three fingers under the elastic band, as I have small hands. This gives me the most control.
FYI – their puffs clean easily too! Check out my tutorial on how to clean makeup puffs.
Claims: This is an ultra-soft velvet powder puff that should pick up and blend both pressed and loose powders. The triangular shape is great for use across the entire face including the delicate eye and nose area. The material is reusable and washable for lasting use.
Rating:
Double The F.U.N. Liquid Eyeliner & Stamp
wet n wild has never done eyeliner stamps before! I am a pro with my Lottie London (RIP) wing and star stamp liners.
Their wing liner is on the smaller side, but it is easy to perfect the look. I find that all three stamps work perfectly well, as do the liners. The liners are a good size to work with. They do not skip or tug. The tips are sturdy. They are felt tip.
They dry down to a matte finish that lasts all day. The pigment is bold and visible. We need these in the core line!
Claims: These vibrant eyeliners allow for effortlessly lined and defined eyes, plus bold looks. They are ultra-pigmented to avoid fading.
Rating:
Party’s Here
Jumpin’ Jellyfish
Best Day Ever
Nail Accents
We have seen these nail accents in several collections. They are easy to apply and will last with top coat.
Claims: These nail accents should be easy to apply. Seal them with a top coat and you are good to go.
Rating:
Color Changing Lip Balm in Coral Blue No. 2
Yes, this is a pH color changing lip balm but it does not turn that borning shade pink that you know so well. It has a darker, purply pink hue. The glitter does not really come through but I am digging the unusual color!
The finish is satin. Somehow this product lasts all day on the lips with minimal transfer. It almost acts like a stain but its not. This product leaves your lips feeling pretty good and it does not dry them out or cause flaking.
Claims: This is a pH activated color changing lip balm. It will turn into a custom pink shade perfectly tailored to you. It should glide on effortlessly to leave behind a soft and comfortable finish.
Rating:
Always Sunny in Bikini Bottom Bronzing Drops
Bronzing drops are a first for wet n wild! However, the look suspiciously like Physicians Formula. So far I have used these directly on my face where I normally apply bronzer, as well as a mix-in to darken a foundation that is too light for me.
They blend like a dream on the skin to give you that pefect sunkissed look and glow that works for fair skin. For the foundation mix-in they made it a wonderful shade for me. They do not remove coverage underneath.
The hue is not orange or muddy. It will leave the skin slightly tacky. I agree with the lightweight and buildable claims. The dropper does not suck up a lot of product but it definitely works. Be sure to shake them well. We need these in the permanent line!
Claims: This bronzer serum should be lightweight with a warm, radiant finish. They can be used alone or mixed into foundation or moisturizer. They are ideal for the face and body. You can build them to your desired warmth and intensity.
Rating:
Splash On Waterproof Mascara
These mascaras remind me a lot of Fantasy Makers, but the pigment is much stronger! They feature a skinny, flexible silicone wand. They are easy to apply without making a mess, and the pigment really coats the lashes for a bold look.
I do not get any flaking, clumping, or transfer with these. The formula seems to be ready to go right away and is not too wet. They hold a curl!
They are truly waterproof. You will need an oil based eye makeup remover, but they come off immediately. There will be no scrubbing of your eyeballs. I LOVE makeup that lasts all day but washes right off when I am ready.
I find that they give some length and some volume. Nothing too crazy. It is the color that is the most fun. Black is… black. The blue is very different from anything they have done before. The yellow is definitely the talk of the town. I have gotten mostly positive feedback on the look of pollen eyes. Yep, I read a Reddit comment saying that and now I cannot unsee it.
I do not really reach for waterproof mascara but I am genuinely excited to use these again.
Claims: This waterproof formula is long-lasting with intense pigments. The wand should define and lift each lash. You will get flawless definition, length, and volume.
Rating:
Make a Splash
A Wave of Fun
Dive Deep
Gal Pals Eye & Face Palette
This goes for both of the eyeshadow palettes, but, in the videos here in this article you will see the dust flying around during application.
There are no shade names, just numbers 1-16 on the back.
The yellows in this palette are very similar. Otherwise, they swatch ok. They are much better applied to the eyelid. Some building is required, but you get nice color payoff. I have no issues blending the eyeshadows.
Nothing here is patchy. Every color is soft and smooth, even a bit blurred.
You get a mix of 16 mattes, metallics, satins, shimmers, and glitters in each palette.
I do feel like somewhere along the way their formula changed a bit and it is not as impactful as it once was.
Claims: These richly pigmented shades should glide on smoothly and blend effortlessly. The shades can be layered for multidimensional looks. The matte pigments are best applied with a brush, and the rest with your finger.
Rating:
F.U.N. Eye & Face Palette
My thoughts here are the same as the above palette. Some of the lighter shades do not swatch so well but the blues are vibrant.
Claims: Same as above
Rating:
Makeup Bag
Not only are these makeup bags beyond cute, they are huge! Both of them easily fit the full collection. They are strong and sturdy. The handles are much appreciated. If you follow along with my Instagram stories then you know I have been using Pineapple House daily – it is the clear top for me. You cannot go wrong with either of these makeup bags.
Claims: These makeup bags are fun and practical for travel. They have a smooth-gliding full zipper plus a lot of room for your must-haves. The top handle is great for carrying. The material is sturdy and durable.
Rating:
Pineapple House
Krabby Patty
Seas The Day Cooling Makeup Finishing Powder
This powder is their typical photofocus loose power formula. The powder itself looks white with a touch of peach. However, it is translucent. It works for my fair skin but I suspect if you have a deeper skin tone that it will leave a white cast.
There is nothing cooling about this powder! It is finely milled a lightweight.
It sets your makeup beautifully with a matte finish. Their loose powders give a soft focus and blurred effect to the skin. It would be good for baking if that is your thing, but again, I would be leary of a white cast.
It stays matte all day and allows little oils through. It will help your makeup to wear longer. It never looks heavy or cakey and is pretty well hard to mess up. Give it a try with the Mrs. Puff powder puff!
Claims: This silky and lightweight powder should deliver a cooling sensation while blurring and controlling shine. It is formulated with water-encased fine powders for a matte finish that is not dry. It is ideal for setting makeup and touchups.
Rating:
Makeup Looks
Look #1
The first makeup look is very blue! I was getting water or mermaid vibes on the eyes for sure.
To recreate the eye look, start by applying shade 2 all over the eyelid and blend it up into the crease. Next, apply shade 3 to half of the eyelid and the crease, from the enter to the outer corner. Then, create an outer-v with shade 10. Deepen the outer-v with shade 16. Pat shade 1 on the center of the eyelid using your finger. Apply shade 5 along the lower lash line. Deepen the outer corner of the lower lash line with with shade 10. Finish by highlighting the brow bone and inner corner with the Cooling Glitter Stick.
Look #2
The next look is pink themed.
To recreate the eye look, start by applying shade 7 all over the eyelid and blend it up into the crease. Next, apply shade 11 to half of the eyelid and the crease, from the enter to the outer corner. Then, create an outer-v with shade 15. Deepen the outer-v with shade 16. Pat shade 3 all over the eyelid with your finger. Apply shade 11 along the lower lash line. Deepen the outer corner of the lower lash line with shade 16. Finish by highlighting the brow bone and inner corner with shade 1.
Amanda’s Review: ★★★★
Frequently Asked Questions
How does this 2025 collection differ from the original wet n wild SpongeBob collab?
The 2025 collection differs from the original wet n wild SpongeBob collab in that it is much bigger. While they have re-released the sponges and the Krabby Patty brush cleanser, everything else is new. This time they are going for color and expanding their core lines. Along the way, they are trying to dupe other brands.
Is the wet n wild SpongeBob Collection limited edition?
The wet n wild SpogeBob collection is limited edition.
Where can I buy the new wet n wild SpongeBob products?
As of now the full collection is available at Walmart, and some items are on Amazon and wet n wild’s website. As the year progresses the products are promised to be at CVS, Ulta, Walgreens, and Target.
What Reddit Users Are Saying About The Collection
“I want some affordable bronzing drops to mix with lotion, so I’ll get that for sure.”
“Wet n Wild’s collabs are always so much fun. They’re not afraid of color and a more youthful approach.”
“the Mrs. Puff powder puff is genius”
Shop The Collection
The products and shades in this collection are very wearable for daily use, for the most part. I have been genuinely using these items on repeat. It may be dramatic to say they have reinvigorated my love for makeup a bit. What are you getting from this collection? Until next time, continue to let your true beauty shine.
