It is with great pleasure that I am bringing you the wet n wild Alice in Wonderland collection! This in-depth review covers every item, along with swatches, star ratings, claims, and a full face of wet n wild makeup look. By the end you will know which items you want to buy.
Details
First, I will start with where to buy collection. It is 28 pieces in total. The release date is June 19, 2023. It is available from Walmart, Target, Ulta, Walgreens, CVS, Amazon, and wet n wild’s website.
There is a PR Box available for $85, which only carries a small selection of the overall collection. The box includes:
- Liquid Eyeliner
- Lost in Wonderland Eye & Face Palette
- Talk to the Flowers Blush Palette
- Tea Anyone? Bronzer Palette
- Curiouser and Curiouser Highlighter Palette
- Mad Tea Party 4-Piece Makeup Brush Set
- We’re All Mad Here Hand Mirror
- Painted Roses Lipstick
- We Sing Too Lip Gloss
- Lip & Cheek Color
- Daydreaming Liquid Eyeshadow
- Can You Imagine? Glitter Mascara
Lip & Cheek Color
First are two shades of lip and cheek color, which is a new product concept from the brand.
That Way
This Way
Claims: This 2-in-1 liquid lip and cheek makeup should have a weightless, creamy formula that will glide on effortlessly for a natural-looking flush of color. You can apply it with a sponge, brush, or your fingers for seamless application.
Rating:
Talk to the Wildflowers Blush Palette
The format of this product is based on their OG megago Illuminating Palette, which they updated around 2015-2016, but we have not seen or heard much about since.
Claims: This blush palette should provide a natural glow and a splash of color with a seamless blend. It should have a velvety-soft formula that is buildable and smooth.
Rating:
Lip Gloss
Please note, Amazon is using the same product photo for We Sing Too and Not a Weed.
We Sing Too
Not a Weed
Wildflower
Claims: This lip gloss is formulated with Vitamin E, Sunflower Seed Oil, and Argan oil for mirror-like shine. It can be worn alone or over any lip color for a subtle wash of color.
Rating:
Tea Anyone? Bronzer Palette
Claims: This bronzer palette should provide instant sun-kissed warmth and a natural glow. The radiant, soft-focus effect should catch the light with easy to blend pigments. It can also be used for contour.
Rating:
Lipstick
We first saw this lipstick format in the wet n wild Peanuts collection, which closely follows their Silk Finish Lipstick line.
Curtsy
Painted Roses
Claims: This lipstick should have high-impact, super-rich color with a cream finish. It should make your lips look and feel more radiant.
Rating:
Curiouser and Curiouser Highlighter Palette
Claims: This highlighter should blend seamlessly and brighten your features with reflective pigments that catch the light and illuminate.
Rating:
Tea Party 4-Piece Makeup Brush Set
The brushes follow the same styling and format as past limited edition brushes.
Claims: The ultra-soft bristles and ergonomic handles should be comfortable to use to precisely pick up and distribute makeup for flawless application.
Rating:
We’re All Mad Here Hand Mirror
You might recall that they did a mirror in the wet n wild Sesame Street collection, and I hope this one is significantly larger.
Claims: This mirror can be held in your hand or hung on a wall for versatility.
Rating:
Where Am I? 6-Piece Nail File Set
wet n wild usually does three pieces, so this double set is quite nice.
Claims: This set of nail files includes six so that you always have a backup when one goes dull.
Rating:
A Pack of Cards Makeup Remover Towelettes
wet n wild offers a small pack of wipes only available in Dollar Tree that are lackluster, so I hope these are something to get excited about.
Claims: These makeup remover wipes are soft and gentle to remove makeup with ease in one swipe or two. They are made for all skin types and are hypoallergenic.
Rating:
Liquid Eyeliner
These are basically colorful shades of the Breakup Proof Waterproof Liquid Eyeliner.
Out of Time
Silly Nonsense
Claims: The semi-sheer formula of these eyeliners is packed with fine glitter to add instant sparkle to your look. The brush tip is designed for ultimate precision so that you can create both fine and intense looks. One stroke is all that is needed for strong color payoff.
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Eye & Face Palette
Below you can see a chart of the shade names from left to right, and you will note that there are some shades that are not safe for use around the eyes and/or lips. Otherwise, this palette follows the format and packaging of their usual limited edition palettes.
| wet n wild x Alice in Wonderland Lost in Wonderland Eye & Face Palette | ||||
|---|---|---|---|---|
| I’m Late | Drink Me^ | Cheshire** | Merry Unbirthday** | Mary Ann** |
| Not All There** | Delightful Child | Best Butter | Always Curious | Tea Anyone?* |
| Hungry Walrus | Bonkers^ | Dinah | In Command* | Rabbit Hole^ |
** = not for use around the eyes or lips
* = not for use around the eyes
^ = not for use around the lips
Claims: This palette contains super soft and smooth pigments that are easy to blend, featuring finishes from slight shimmers to metallics and glitters. You can layer the shades for multi-dimensional effects. Everything should be easy to blend.
Rating:
Makeup Bag
Claims: This is a medium-sized makeup bag that is perfect for everything that you need to carry. It is constructed with flexible cotton and a smooth gliding zipper to hold brushes and palettes of various sizes.
Rating:
Face & Body Gems
Yes, Your Majesty
Golden Afternoon
Claims: These gems add the perfect finishing touch to any look. You can mix and match by picking out multiple gems.
Rating:
In A World Of My Own 2-piece Nail Polish Set
Claims: Each nail polish should have brilliant shine and instant color in a single swipe, as they feature the Fast Dry AF Nail Color formula. This means that they contain base and top coat, and should dry quickly.
Rating:
Nothing is Impossible 2-Piece Makeup Sponge Set
Claims: These sponges can be used anywhere, from wide areas to close-up details. The round bottom is for smooth application on wide areas, and the fine tip is for smaller details. Makeup waste should be minimized with the hydrophilic material.
Rating:
Liquid Eyeshadow
Daydreaming
I’m Not Myself
Claims: This should be a richly-pigmented liquid eyeshadow for creating intense, multi-dimensional shine and shimmer. The texture is lightweight to apply smoothly and seamlessly, and features quick-drying multi-dimensional pearls.
Rating:
Glitter Mascara in Can You Imagine?
Claims: This glitter mascara can be worn alone or layered with other mascara. It features a subtle shimmer that can be built up to be intensely glittery. The specially-designed applicator should deposit the perfect amount of glitter from root to tip.
Rating:
Her Royal Craziness 2-Piece Multistick Set
Claims: This set comes with two vibrantly colored sticks that should gently blend and boost radiance. The soft, cream-to-powder formula glides on seamlessly and blends effortlessly.
Rating:
My Reality is Just Different Makeup Setting Spray
Claims: This shimmery setting spray sets your makeup and enhances your complexion with light-reflecting properties that promote a soft radiance. it is formulated with ingredients to condition, soothe, and reduce redness.
Rating:
Brow Maximizer Brow Gel + Powder in Dark Brown
Claims: The loose brow powder should shape and fill sparse areas, while the gel fluffs, sculpts, and builds maximum volume and hold to dry down to a clear, natural finish. Wearing the two together should result in full and fluffy brows.
Rating:
Makeup Look
Coming soon!
Frequently Asked Questions
How many products are included in the wet n wild Alice in Wonderland collection?
There are 28 items in the wet n wild Alice in Wonderland collection, plus a PR box containing a subset of products.
Are the products in the wet n wild Alice in Wonderland collection limited edition?
Yes, the products in the wet n wild Alice in Wonderland collection are limited edition. However, this should be no cause for concern. The products are usually decently stocked online and able to be purchased for a long time after release.
Where can I purchase the wet n wild Alice in Wonderland collection?
The wet n wild Alice in Wonderland collection can be purchased from Amazon, Target, Walmart, Ulta, Walgreens, CVS, and wet n wild’s website. The brand has announced release dates for each retailer, but they have not specified in-store and online options.
Shop The Collection
There is not much new innovation here outside of the lip and cheek color. For the most part, these are the typical limited edition items that wet n wild does. All of the colors are wearable for daily use, and they make a great gift for makeup collectors, fans, and to treat yourself. Are you excited for the official drop of this collection? Until next time, continue to let your true beauty shine.
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