wet n wild alice in wonderland collection review

wet n wild Alice in Wonderland Collection Review, Swatches, Look

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wet n wild Alice in Wonderland At A Glance


• This is a 28-piece collection, available separately or in a PR box.

• There are new shades of popular formulas, as well as innovative new ideas.

• The availability is across many retailers for easy access.

• This is a limited-edition collection based on the Disney characters.


It is with great pleasure that I am bringing you the wet n wild Alice in Wonderland collection! This in-depth review covers every item, along with swatches, star ratings, claims, and a full face of wet n wild makeup look. By the end you will know which items you want to buy.

Details

First, I will start with where to buy collection. It is 28 pieces in total. The release date is June 19, 2023. It is available from Walmart, Target, Ulta, Walgreens, CVS, Amazon, and wet n wild’s website.

There is a PR Box available for $85, which only carries a small selection of the overall collection. The box includes:

  • Liquid Eyeliner
  • Lost in Wonderland Eye & Face Palette
  • Talk to the Flowers Blush Palette
  • Tea Anyone? Bronzer Palette
  • Curiouser and Curiouser Highlighter Palette
  • Mad Tea Party 4-Piece Makeup Brush Set
  • We’re All Mad Here Hand Mirror
  • Painted Roses Lipstick
  • We Sing Too Lip Gloss
  • Lip & Cheek Color
  • Daydreaming Liquid Eyeshadow
  • Can You Imagine? Glitter Mascara

Lip & Cheek Color

First are two shades of lip and cheek color, which is a new product concept from the brand. I love these as liquid blush! They are easy to blend and to build, while not removing coverage underneath. They almost fully dry down with just the slightest amount of tackiness that is not concerning, and with a natural finish.

I do not prefer them on the lips in terms of how they feel and wear time. A dedicated lip color will last longer, and they feel more on the heavier side.

wet n wild Alice in Wonderland Lip & Cheek Color

That Way

wet n wild Alice in Wonderland Lip & Cheek Color that way

This Way

wet n wild Alice in Wonderland Lip & Cheek Color this way
wet n wild Alice in Wonderland Lip & Cheek Color swatches

Claims: This 2-in-1 liquid lip and cheek makeup should have a weightless, creamy formula that will glide on effortlessly for a natural-looking flush of color. You can apply it with a sponge, brush, or your fingers for seamless application.

Rating:

Rating: 5 out of 5.

Talk to the Wildflowers Blush Palette

The format of this product is based on their OG megago Illuminating Palette, which they updated around 2015-2016, but we have not seen or heard much about since. The best way to wear this is by swirling all of the colors together! You will acheive a subtly radiant finish with a natural splash of color. This powder is super soft and blends like a dream. It is highly buildable. The pan size is generous.

Claims: This blush palette should provide a natural glow and a splash of color with a seamless blend. It should have a velvety-soft formula that is buildable and smooth.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Talk to the Wildflowers Blush Palette
wet n wild Alice in Wonderland Talk to the Wildflowers Blush Palette swatch

Lip Gloss

Please note, Amazon is using the same product photo for We Sing Too and Not a Weed. wet n wild makes a lovely lip gloss formula that is not sticky or heavy, but with a lot of shine. Feel free to wear these alone, over lip liner, or over a lip color! Wildflower has some punchier pigment, which the brand is good at, and the others are on the sheer side. You should re-apply them as desired.

wet n wild Alice in Wonderland Lip Gloss

Not a Weed

wet n wild Alice in Wonderland Lip Gloss not a weed

Wildflower

wet n wild Alice in Wonderland Lip Gloss wildflower

We Sing Too

wet n wild Alice in Wonderland Lip Gloss we sing too
wet n wild Alice in Wonderland Lip Gloss swatches

Claims: This lip gloss is formulated with Vitamin E, Sunflower Seed Oil, and Argan oil for mirror-like shine. It can be worn alone or over any lip color for a subtle wash of color.

Rating:

Rating: 5 out of 5.

Tea Anyone? Bronzer Palette

This palette is basically the same as the blush reviewed above! My notes are all the same. I will add that this is not orange or muddy at all. If you are going to buy and reach for anything from this collection long term, I am just obsessed with the blush and bronzer. While they are simple in concept, they are so good.

Claims: This bronzer palette should provide instant sun-kissed warmth and a natural glow. The radiant, soft-focus effect should catch the light with easy to blend pigments. It can also be used for contour.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Tea Anyone? Bronzer Palette
wet n wild Alice in Wonderland Tea Anyone? Bronzer Palette swatch

Lipstick

We first saw this lipstick format in the wet n wild Peanuts collection, which closely follows their Silk Finish Lipstick line. These lipsticks have bold pigment in one swipe that virtually does not need built up. The finish is definitely that of the Silk Finish line, which is characterized as a satin. They are so creamy and comfortable on the lips. They never get flakey or chunky. They will slowly transfer and need re-applied as you see fit, due to the satin nature.

Claims: This lipstick should have high-impact, super-rich color with a cream finish. It should make your lips look and feel more radiant.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Lipstick

Painted Roses

wet n wild Alice in Wonderland Lipstick painted roses

Curtsy

wet n wild Alice in Wonderland Lipstick curtsey
wet n wild Alice in Wonderland Lipstick swatches

Curiouser and Curiouser Highlighter Palette

Again, my review here would be the same as the bronzer and the blush. To add, you can more easily experiment with applying each color individually, or swirl them together. You can build this highlighter to your desired intensity, and it will give you that metallic wet look. The shades are on the cool and frosty side. They do not emphasize texture.

Claims: This highlighter should blend seamlessly and brighten your features with reflective pigments that catch the light and illuminate.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonder Curiouser and Curiouser Highlighter Palette
wet n wild Alice in Wonder Curiouser and Curiouser Highlighter Palette swatch

Tea Party 4-Piece Makeup Brush Set

The brushes follow the same styling and format as past limited edition brushes. The brushes themselves are repeats, but the design is special. These brushes are excellent for powder, blush/bronzer, the crease, and the eyelid. The bristles are super soft and of high quality. They will last you forever! I always stand by wet n wild’s brushes.

Claims: The ultra-soft bristles and ergonomic handles should be comfortable to use to precisely pick up and distribute makeup for flawless application.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Tea Party 4-Piece Makeup Brush Set

We’re All Mad Here Hand Mirror

You might recall that they did a mirror in the wet n wild Sesame Street collection, and this one is of similar size. It is small, better for looking at detailed eye makeup or your lips. It can not be hung on a wall like the claims state. It is a cute collectible.

Claims: This mirror can be held in your hand or hung on a wall for versatility.

Rating:

Rating: 5 out of 5.

Where Am I? 6-Piece Nail File Set

wet n wild usually does three pieces, so this double set of nail files is quite nice. For a standard emry board, these are perfectly good and they are large in size. Remember to only file with these in one direction on natural nails!

Claims: This set of nail files includes six so that you always have a backup when one goes dull.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Where Am I? 6-Piece Nail File Set

A Pack of Cards Makeup Remover Towelettes

I was never a fan of their discontinued makeup wipes, and these seem to be the same. They are very thin and cheap, easy to rip. They also need more wetness, so I prefer to add micellar water to them.

Claims: These makeup remover wipes are soft and gentle to remove makeup with ease in one swipe or two. They are made for all skin types and are hypoallergenic.

Rating:

Rating: 2 out of 5.
wet n wild Alice in Wonderland A Pack of Cards Makeup Remover Towelettes

Liquid Eyeliner

These are basically colorful shades of the Breakup Proof Waterproof Liquid Eyeliner. The shades are super metallic and shimmery. They will fully dry down to be matte yet metallic at the same time for long-lasting wear. As you work with them wet you may have trouble building them up as they erase themselves, sort of like drawing over a dry erase marker. The precision tip is easy to work with.

Claims: The semi-sheer formula of these eyeliners is packed with fine glitter to add instant sparkle to your look. The brush tip is designed for ultimate precision so that you can create both fine and intense looks. One stroke is all that is needed for strong color payoff.

Rating:

Rating: 4 out of 5.
wet n wild Alice in Wonderland Liquid Eyeliner

Out of Time

wet n wild Alice in Wonderland Liquid Eyeliner out of time

Silly Nonsense

wet n wild Alice in Wonderland Liquid Eyeliner silly nonsense
wet n wild Alice in Wonderland Liquid Eyeliner swatches

Eye & Face Palette

This palette contains a mix of mattes, metallics, glitters, and shimmers. Everything is easy to blend and to build, with minimal kickup in the pan and fallout on the face. Nothing is chalky or patchy. The pigmentation is pretty good. A few of the matte shades require some building and patience.

Below you can see a chart of the shade names from left to right, and you will note that there are some shades that are not safe for use around the eyes and/or lips. The shade names are on the back of the palette. Otherwise, this palette follows the format and packaging of their usual limited edition palettes.

wet n wild x Alice in Wonderland Lost in Wonderland Eye & Face Palette
I’m Late Drink Me^ Cheshire** Merry Unbirthday** Mary Ann**
Not All There** Delightful Child Best Butter Always Curious Tea Anyone?*
Hungry Walrus Bonkers^ Dinah In Command* Rabbit Hole^

** = not for use around the eyes or lips
* = not for use around the eyes
^ = not for use around the lips

Claims: This palette contains super soft and smooth pigments that are easy to blend, featuring finishes from slight shimmers to metallics and glitters. You can layer the shades for multi-dimensional effects. Everything should be easy to blend.

Rating:

Rating: 4 out of 5.
wet n wild Alice in Wonderland Lost in Wonderland Eye & Face Palette
wet n wild Alice in Wonderland Lost in Wonderland Eye & Face Palette swatches

Makeup Bag

This makeup bag is super roomy, in the shape of a book! It easily holds the full collection with room to spare. I lvoe that it has a handle and features a sturdy construction.

Claims: This is a medium-sized makeup bag that is perfect for everything that you need to carry. It is constructed with flexible cotton and a smooth gliding zipper to hold brushes and palettes of various sizes.

Rating:

Rating: 5 out of 5.

Face & Body Gems

I will be honest and say that I never use the face and body gems. The designs are pretty and they look nice. I always doubt how these will adhere over makeup and stay put.

Claims: These gems add the perfect finishing touch to any look. You can mix and match by picking out multiple gems.

Rating:

Rating: 5 out of 5.
wet n wild alice in wonderland face and body gems

Yes, Your Majesty

wet n wild alice in wonderland face and body gems yes your majesty

Golden Afternoon

wet n wild alice in wonderland face and body gems golden afternoon

In A World Of My Own 2-piece Nail Polish Set

This nail polish set features their Fast Dry AF formula! The colors are creme and will be at their full intensity at two coats. wet n wild uses their signature manicurve brush here, which hugs the nail and makes application easy. With proper care, you can wear their nail polish for five to seven days. These shades are new to the lineup.

Claims: Each nail polish should have brilliant shine and instant color in a single swipe, as they feature the Fast Dry AF Nail Color formula. This means that they contain base and top coat, and should dry quickly.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland In A World Of My own 2-piece Nail Polish Set

Invitation

wet n wild Alice in Wonderland In A World Of My own 2-piece Nail Polish Set

Yes, Miss Alice

wet n wild Alice in Wonderland In A World Of My own 2-piece Nail Polish Set

Nothing is Impossible 2-Piece Makeup Sponge Set

wet n wild makes excellent sponges! They expand when wet to become super soft and bouncy. No streaks in sight! They also absorb minimal product and are easy to clean.

Claims: These sponges can be used anywhere, from wide areas to close-up details. The round bottom is for smooth application on wide areas, and the fine tip is for smaller details. Makeup waste should be minimized with the hydrophilic material.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Nothing is Impossible 2-Piece Makeup Sponge Set

Liquid Eyeshadow

We have seen this liquid eyeshadow formula from the brand before. Both shades are incredibly metallic. You get enough time to work with them before they fully dry down and lock into place. They will last all day without fading, creasing, flaking, or movement! What I am saying is, they look just as good at the end of the day as they do on initial application. Much like I said about the eyeliner, it is like they are matte metallic at the same time.

Claims: This should be a richly-pigmented liquid eyeshadow for creating intense, multi-dimensional shine and shimmer. The texture is lightweight to apply smoothly and seamlessly, and features quick-drying multi-dimensional pearls.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Liquid Eyeshadow

Daydreaming

wet n wild Alice in Wonderland Liquid Eyeshadow daydreaming

I’m Not Myself

wet n wild Alice in Wonderland Liquid Eyeshadow im not myself
wet n wild Alice in Wonderland Liquid Eyeshadow swatches

Glitter Mascara in Can You Imagine?

We have seen this glitter mascara formula and wand many times from the brand, normally for Fantasy Makers. They will make lash and brow hairs rather stiff and crunchy, but the glitter is noticeable. In turn, they add a level of complexity in washing your makeup off. I recommend oil-based eye makeup remover. This is a good product for doing costume cosmetics.

Claims: This glitter mascara can be worn alone or layered with other mascara. It features a subtle shimmer that can be built up to be intensely glittery. The specially-designed applicator should deposit the perfect amount of glitter from root to tip.

Rating:

Rating: 4 out of 5.
wet n wild Alice in Wonderland Glitter Mascara in Can You Imagine?
wet n wild Alice in Wonderland Glitter Mascara in Can You Imagine? swatch

Her Royal Craziness 2-Piece Multistick Set

I sadly dislike the entire multistick line. While these colors are gorgeous, super pigmented, and metallic, the formula immediately creases on the eye. They also feel weird on the lips and do not last well. I never quite know what to do with these otherwise.

Claims: This set comes with two vibrantly colored sticks that should gently blend and boost radiance. The soft, cream-to-powder formula glides on seamlessly and blends effortlessly.

Rating:

Rating: 1 out of 5.
wet n wild alice in wonderland Alice in Wonderland Her Royal Craziness 2-Piece Multistick Set

Heads Will Roll

wet n wild Alice in Wonderland Her Royal Craziness 2-Piece Multistick Set heads will roll

Silence!!!

wet n wild Alice in Wonderland Her Royal Craziness 2-Piece Multistick Set silence
wet n wild Alice in Wonderland Her Royal Craziness 2-Piece Multistick Set swatches

My Reality is Just Different Makeup Setting Spray

This makeup setting spray does a good job of setting your makeup, but it will not extend wear time. The mister is very fine and pleasing to use. Be sure to shake the bottle well to distribute the shimmer. You will see fine glitters on your face.

Claims: This shimmery setting spray sets your makeup and enhances your complexion with light-reflecting properties that promote a soft radiance. it is formulated with ingredients to condition, soothe, and reduce redness.

Rating:

Rating: 4 out of 5.

Brow Maximizer Brow Gel + Powder in Dark Brown 

This is their brow maximizer from their core line, but in limited-time packaging. I am sad that it is only available in dark brown, which is not inclusive of other hair colors. Their powder does a good job of softly filling in the brows. Be careful when removing the powder tip from the packaging, as it may make a mess. The gel applicator is able to hold a good amount of product. it provides a medium hold that is not stiff or crunchy.

Claims: The loose brow powder should shape and fill sparse areas, while the gel fluffs, sculpts, and builds maximum volume and hold to dry down to a clear, natural finish. Wearing the two together should result in full and fluffy brows.

Rating:

Rating: 5 out of 5.
wet n wild Alice in Wonderland Brow Maximizer Brow Gel + Powder in Dark Brown
SUMMARY
The wet n wild Alice in Wonderland collection features 28 pieces available at various retailers. A limited PR Box offers a curated selection including a blush palette, bronzer palette, highlighter palette, makeup brushes, and more. The standout products include the Lip & Cheek Color, while items like the makeup remover towelettes and multistick set underperform. Accessories such as the makeup bag and hand mirror are functional and of high-quality. All of the colors are highly wearable for daily use!

Makeup Look

Now it is time for my full face of wet n wild makeup look using as much Alice in Wonderland as possible. Use the button below to see the products that I used.

wet n wild alice in wonderland makeup look
wet n wild alice in wonderland makeup look
wet n wild alice in wonderland makeup look
wet n wild alice in wonderland makeup look
wet n wild alice in wonderland eye and face palette look

To recreate the eyeshadow look, start by applying Hungry Walrus in the crease and along the lower lash line. Next, apply Tea Anyone to the eyelid. Then, apply Rabbit Hole to the outer-v and connect it down to the lower lash line. Finish the look by highlighting the brow bone and inner corner with Drink Me. I also applied the Glitter Mascara to my lashes, and made two mini eyeliner wings, one in black, then shimmer for the other.

wet n wild alice in wonderland collection review

Amanda’s Review: ★★★★

Frequently Asked Questions

How many products are included in the wet n wild Alice in Wonderland collection?

There are 28 items in the wet n wild Alice in Wonderland collection, plus a PR box containing a subset of products.

Are the products in the wet n wild Alice in Wonderland collection limited edition?

Yes, the products in the wet n wild Alice in Wonderland collection are limited edition. However, this should be no cause for concern. The products are usually decently stocked online and able to be purchased for a long time after release.

Where can I purchase the wet n wild Alice in Wonderland collection?

The wet n wild Alice in Wonderland collection can be purchased from Amazon, Target, Walmart, Ulta, Walgreens, CVS, and wet n wild’s website. The brand has announced release dates for each retailer, but they have not specified in-store and online options.

What Reddit Users Are Saying About The Collection

” So cute!! Especially the brush set and highlighter palette. Kinda like these more than Colourpop’s collab with alice in wonderland”

polarttarius

Read More

“I went to a Target earlier this week and there was already a display out.”

bmoogle

Read More

” That mirror is so stinking cute!”

awshucks79

Read More

Shop The Collection

There is not much new innovation here outside of the lip and cheek color. For the most part, these are the typical limited edition items that wet n wild does. All of the colors are wearable for daily use, and they make a great gift for makeup collectors, fans, and to treat yourself. Are you excited for the official drop of this collection? Until next time, continue to let your true beauty shine.

Discover More wet n wild Collections:

wet n wild Pampered Collection Review wet n wild Sesame Street Collection Review wet n wild Peanuts Collection Review wet n wild Scooby Doo Collection Review
wet n wild Holiday Foxtrot Collection Review wet n wild Marilyn Monroe Collection Review wet n wild x SpongeBob Collection Review wet n wild Saved By the Bell Collection Review
wet n wild Zodiac Collection Review wet n wild Care Bears Collection Review wet n wild Pride Collection Review wet n wild Mood Collection Review
wet n wild Nightmare Before Christmas Collection Review wet n wild Hello Kitty Collection Review wet n wild Holiday Beauty Treats Collection Review

In This Article

Picture of Amanda Vitale
Amanda Vitale
Hi, I am Amanda Vitale, the owner of The Aesthetic Edge. I am a beauty and style expert who has been writing reviews and advice for 10 years. I have had the pleasure of testing hundreds of products, and I have published countless lookbooks. You can see my expertise quoted in top authoritative publications such as Bustle and Real Simple. I have also worked with your favorite brands, such as CurrentBody and AXIS-Y.
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