wet n wild Hershey Trick or Treat collection review

wet n wild Hershey Trick or Treat Collection: Review & Swatches

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wet n wild Hershey Trick or Treat Collection At A Glance


The wet n wild Hershey Trick or Treat Collection is a limited-edition Halloween makeup collection featuring 16 candy-inspired products from Hershey’s, Reese’s, Jolly Rancher, and Twizzlers.

• Products: 16 makeup, beauty tools, and accessories

• Formula: Includes buildable eyeshadow, highly pigmented blushes, and glossy lip products

• Wear: Most makeup formulas perform well throughout wear, with the glossy lip products requiring reapplication

• Best For: Candy lovers, Halloween makeup collectors, and wet n wild fans looking for fun limited-edition designs

• Packaging: Candy-inspired designs across the makeup, brushes, sponges, lip products, and pumpkin-shaped makeup bag

• Availability: wet n wild, Walmart, Amazon, CVS, Walgreens, and coming to Ulta


I have the full wet n wild Hershey Trick or Treat collection. Before you buy anything, I will assist with my detailed reviews including swatches, star ratings, and a makeup look. I have tested everything.

Details

The wet n wild Hershey Trick or Treat collection is a limited-edition Halloween collaboration inspired by Hershey’s, Reese’s, Jolly Rancher, and Twizzlers. The collection includes 16 items across makeup, tools, and a makeup bag, with products ranging from a six-pan eyeshadow palette and blushes to lip balms, glosses, lip oils, brushes, sponges, and a pumpkin-shaped makeup bag. The brand’s website currently lists the full collection, with prices ranging from $6 to $16.

Release Date

wet n wild does not really work on a traditional release date system. Instead, products tend to start appearing in stores, people spot them and share them online, and eventually the brand takes to social media with an official collaboration announcement. That was the case here, with shoppers first finding the Hershey collection in stores in mid-August 2026. wet n wild officially announced the collaboration on Instagram the first week of September 2026.

There is no PR box for this collection.

Prices

The Hershey Trick or Treat collection ranges from $6 to $16. The $6 products include the Jolly Rancher Blushes, Jolly Rancher Lip Oils, and Twizzlers Lip Glosses. The $10 products include the Hershey’s Eye & Face Palette, Reese’s Bronzer & Glow Duos, 3-Piece Makeup Sponge & Puff Set, and Lip Balms. The 4-Piece Makeup Brush Set and Makeup Bag are $16 each.

Where to Buy

The full collection is available on wet n wild. Amazon currently has 12 items rather than the full collection, and the makeup bag is definitely missing from its selection.

The collection is also showing up at CVS both in stores and online, although CVS does not have the brushes or makeup bag. Walgreens has been carrying the collection in stores, but it does not appear to have the full collection there either, with the brushes and makeup bag likely among the missing items. Walgreens does not currently have the collection online.

Walmart has the collection both in stores and online. The online selection appears to still be rolling out, while the full collection can be found in stores.

Ulta does not have the collection online yet, but wet n wild has confirmed in an Instagram comment that it will be coming to Ulta.

Packaging Details

The packaging details are where the Halloween theme really comes through, with each product built around its respective candy inspiration. Each sweet treat gets their own candy-inspired designs, while the makeup bag takes the Halloween theme a step further with its pumpkin shape and trick-or-treat aesthetic. Over the past few years wet n wild has been releasing two Halloween collections in tadem. The wet n wild Fantasy Makers Aliens Attack collection review (coming soon) is separate and should not be confused with this candy lineup.

wet n wild Hershey Trick or Treat collection products

You can see the full packaging and all 16 products on the wet n wild’s website. The brand currently categorizes the collection into blushes, bronzers, eye shadow palettes, lip balms, lip gloss, lip oils, makeup bags, makeup brushes, and makeup sponges.

SUMMARY
  • The wet n wild Hershey Trick or Treat collection includes 16 limited-edition makeup products, tools, and accessories.
  • Prices range from $6 to $16, with the full collection available on wet n wild’s website.
  • The collection started appearing in stores in mid-August 2026 before wet n wild officially announced the collaboration.
  • Walmart currently has the full collection in stores, while Amazon, CVS, and Walgreens have more limited selections.
  • Ulta does not have the collection online yet, but wet n wild has confirmed that it is coming there.
  • wet n wild Hershey Trick or Treat Collection Full Product List

    • Hershey’s Eye & Face Palette
    • Hershey’s 3-Piece Makeup Sponge & Puff Set
    • Hershey’s Lip Balm
    • Reese’s Lip Balm
    • Jolly Rancher Lip Balm
    • Twizzlers Lip Balm
    • Twizzlers Lip Gloss in Cherry
    • Twizzlers Lip Gloss in Strawberry
    • Jolly Rancher Blush in Watermelon
    • Jolly Rancher Blush in Grape
    • Jolly Rancher Lip Oil in Green Apple
    • Jolly Rancher Lip Oil in Blue Raspberry
    • Reese’s Bronzer & Glow Duo in Gold
    • Reese’s Bronzer & Glow Duo in Bronze
    • 4-Piece Makeup Brush Set
    • Makeup Bag

    Hershey’s Eye & Face Palette

    The Hershey’s Eye & Face Palette is a six-shade eyeshadow palette with a chocolate scent that adds an extra sensory touch to the collection. The scent is definitely noticeable, although it is not nearly as strong as something like Too Faced.

    The shadows feel silky smooth to the touch, almost creamy, which makes them especially pleasant to work with. They are pigmented while still being buildable, so you can start with a softer wash of color and layer the shades for more intensity.

    There is also nice differentiation among the six shades, giving the palette enough variation to create different looks without the colors feeling redundant. The formula is easy to build and blend, making application straightforward.

    The mattes do have some kickup in the pan, but that was the only issue I noticed with the formula. There are no individual shade names. The shades are numbered 1 through 6 on the back of the palette, with shade 2 labeled as not eye safe.

    Claims: The palette features six richly pigmented shades in smooth matte and shimmer finishes, with chocolate-inspired neutrals and cocoa-toned colors. The blendable, buildable formula can be layered to create everything from everyday makeup to full-glam looks, while the palette is scented like a Hershey’s chocolate bar.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • Six silky-smooth shades with noticeable pigmentation and a buildable formula.
  • The chocolate scent is noticeable without being as strong as Too Faced.
  • The shades have enough differentiation to create multiple looks without feeling redundant.
  • The mattes have some kickup in the pan, but the shadows otherwise apply and blend easily.
  • Shade 2 is labeled as not eye safe, and the shades are numbered rather than individually named.
  • Hershey’s 3-Piece Makeup Sponge & Puff Set

    The Hershey’s 3-Piece Makeup Sponge & Puff Set includes a teardrop sponge, mini powder puff, and larger double-sided cushion sponge and puff. wet n wild’s sponge is already one of my favorites, so I was excited to see it included here. I love the material because it expands when wet, feels super soft and bouncy, and does not absorb a ton of product. The teardrop shape is my favorite, too.

    The puffs are a first for wet n wild. I already love the brand’s permanent-line puff and use it daily, so I was happy to see a mini version included here. The mini teardrop puff fits perfectly onto one finger and is best for precision placement, especially around the nose and under the eyes.

    The larger cushion sponge and puff is an entirely new concept for wet n wild. The brand already makes thicker, bouncy cushion sponges and also sells a powder puff, but this combines the two into a flatter design. In some ways, it reminds me more of the Real Techniques or Beautyblender Pocket Puff style than wet n wild’s usual cushion sponge or powder puff.

    The shape is the part I am least sold on. It is almost like a square or a piece of bread with a bite taken out of it. I really think a triangle shape would be better, but I understand that the shape needs to fit the Hershey theme. I am also curious about the application method because cushion sponges are typically used damp, while powder puffs are not meant to be wet, so you cannot actually wet this one.

    I applied wet n wild’s Niacinamide Skin Tint with the cushion side dry, and it went on just as beautifully as it always does. The cushion makes you think of a K-beauty cushion foundation, and the closest equivalent would be a skin tint. It gave me the same skin-like, smooth application I expect from this product.

    That said, the Niacinamide Skin Tint is an incredible product on its own, so I have to wonder how much of that result was the makeup doing the heavy lifting. I do not think the cushion side is necessarily life-changing. I also found myself not really appreciating the shape, particularly when trying to work around the crevices of my nose.

    Claims: The set includes a Double-Sided Cushion Sponge & Puff, Mini Powder Puff, and Teardrop Sponge for applying and blending liquids, creams, and powders. The double-sided sponge and puff features plush and velvety textures with curved edges for blending around facial contours, while the mini puff is designed for targeted touch-ups. The teardrop sponge has a rounded base and precision tip for blending larger areas and hard-to-reach spots.

    Rating:

    Rating: 4 out of 5.
    SUMMARY
  • The teardrop sponge is soft, bouncy, expands when wet, and does not absorb a ton of product.
  • The mini powder puff is useful for precise application around the nose and under the eyes.
  • The larger cushion sponge and puff combines two application surfaces into one flatter tool.
  • The unusual shape is less practical around the crevices of the nose.
  • The dry cushion side applied wet n wild’s Niacinamide Skin Tint smoothly, but I do not find the tool itself life-changing.
  • Lip Balm

    The lip balms use the same squeeze-tube format we first saw in the wet n wild Winnie the Pooh collection. The formula is a glossy, melting lip balm with a soft, cushiony applicator and a collectible candy-themed keychain charm. It is also very trendy right now, so the format feels right at home in this collection.

    You really only need to buy one of these. I would pick your favorite candy because they are all clear with a sheer wash of color. Twizzlers is red, Hershey’s is brown, Reese’s is yellow-orange, and Jolly Rancher is pink, although that one really just looks clear on the lips.

    The formula is super shiny, glossy, and juicy, with a slightly thicker texture that reminds me of a melting lip balm. That thicker feel is not a bad thing, though. It is not sticky or heavy, and it smooths nicely over the lip lines without leaving my lips feeling coated in an uncomfortable way.

    The balms are flavored, although the flavor goes away pretty quickly. They also have that melting quality in a way that is noticeable outside of application. I was swatching them on my hand to film my Reels, and as time went on, the first swatches started to run a bit.

    When I reviewed the Winnie the Pooh versions, I found that the balm completely wore off after putting it on and talking for two hours straight while sipping water from a straw. That was fine because a glossy lip is not meant to be long-wearing, although this type of formula typically hangs on a little longer. These new versions still behave more like a thin gloss, but the shine is hanging on longer this time around, so I would say the formula has improved a bit.

    You will still need to reapply as needed, especially after eating. Even after messy food, the color and shine wear away, but I can still feel the formula coating my lips somewhat like a lip mask. Reapplying does not cause it to gunk up, either.

    I also find that these help soften the dead skin on my lips, which makes exfoliation easier. I would not call them particularly conditioning, though. For me, they are more about the glossy, juicy finish and the way they soften the surface of the lips.

    I saw some interest around the ingredients in wet n wild Hershey’s Kisses Lip Balm so I am including those here.

    DIISOSTEARYL MALATE, BIS-DIGLYCERYL POLYACYLADIPATE-2, TRIDECYL TRIMELLITATE, BIS-BEHENYL/ISOSTEARYL/PHYTOSTERYL DIMER DILINOLEYL DIMER DILINOLEATE, HYDROGENATED POLYCYCLOPENTADIENE, POLYBUTENE, CETYL ETHYLHEXANOATE, SYNTHETIC WAX, MICROCRYSTALLINE WAX (CIRE MICROCRISTALLINE), POLYGLYCERYL-2 TRIISOSTEARATE, SILICA DIMETHYL SILYLATE, TOCOPHERYL ACETATE, PHENOXYETHANOL, SORBIC ACID, FLAVOR (AROMA), TOCOPHEROL, BENZOTRIAZOLYL DODECYL P-CRESOL, ETHYLHEXYLGLYCERIN, PENTAERYTHRITYL TETRA-DI-T-BUTYL HYDROXYHYDROCINNAMATE, BENZYL BENZOATE, BENZYL ALCOHOL, [+/- (MAY CONTAIN/PEUT CONTENIR): IRON OXIDES (CI 77491, CI 77492, CI 77499)]. [2604-1M]

    Claims: This candy-inspired lip balm gives lips a sheer wash of sweet color with a glossy finish and a lightweight, comfortable feel. It features a round, cushion-like applicator that gently hugs the lips and comes with a candy-themed keychain that can be clipped onto keys, purses, or accessories.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • All four lip balms have the same glossy, melting formula with a sheer wash of candy-inspired color.
  • The squeeze tubes feature a soft, cushiony applicator and collectible candy-themed keychain charm.
  • The formula is super shiny and juicy without feeling sticky or heavy.
  • The shine lasts a little longer than the versions from the wet n wild Winnie the Pooh collection, but reapplication is still needed.
  • You really only need one unless you want to collect the different candy flavors and charms.
  • wet n wild hersheys trick or treat lip balm
    wet n wild hersheys trick or treat lip balm applicator

    Hershey’s

    wet n wild hersheys trick or treat lip balm hersheys
    wearing wet n wild hersheys trick or treat lip balm hersheys

    Reese’s

    wet n wild hersheys trick or treat lip balm reeses
    wearing wet n wild hersheys trick or treat lip balm reeses

    Jolly Rancher

    wet n wild hersheys trick or treat lip balm jolly rancher
    wearing wet n wild hersheys trick or treat lip balm jolly rancher

    Twizzlers

    wet n wild hersheys trick or treat lip balm twizzlers
    wearing wet n wild hersheys trick or treat lip balm twizzlers
    wet n wild hersheys trick or treat lip balm swatches

    Twizzlers Lip Gloss

    The Twizzlers Lip Gloss comes in Cherry and Strawberry, with a sweet scent and a sheer wash of color. Cherry gives the lips a sheer red tint, while Strawberry has a sheer pink tint. The color is definitely there without being opaque.

    The gloss is super shiny and does a nice job of smoothing over the appearance of lip lines. It is not sticky or goopy, and you can reapply as needed without it becoming heavy or uncomfortable.

    The formula is not heavy per se, but I can feel it on my lips somewhat like a lip oil. It wears away every few hours, even if I am just talking, so it needs occasional reapplication.

    The triangular applicator hugs the lips nicely and makes application easy. Despite the glossy finish and noticeable formula, it does not otherwise change how my lips feel.

    Claims: This lip gloss features a jelly-like texture that delivers a juicy, high-shine pop of color. The lightweight formula can be built from sheer to bold while keeping lips glossy and smooth, with a sweet cherry Twizzlers-inspired scent.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • Cherry gives a sheer red tint, while Strawberry gives a sheer pink tint.
  • Both shades have a super shiny finish that smooths the appearance of lip lines.
  • The formula feels somewhat like a lip oil without being sticky or goopy.
  • The triangular applicator hugs the lips and makes application easy.
  • The gloss wears away every few hours, even with normal talking, so reapplication is needed.
  • wet n wild hersheys trick or treat twizzlers lip gloss

    Cherry

    wet n wild hersheys trick or treat twizzlers lip gloss cherry
    wearing wet n wild hersheys trick or treat twizzlers lip gloss cherry

    Strawberry

    wet n wild hersheys trick or treat twizzlers lip gloss strawberry
    wearing wet n wild hersheys trick or treat twizzlers lip gloss strawberry
    wet n wild hersheys trick or treat twizzlers lip gloss swatches

    Jolly Rancher Blush

    The Jolly Rancher Blush comes in Watermelon and Grape, with both shades featuring a sweet scent and a slightly domed shape. The domed pan and the feel of the formula make these seem like they could be baked blushes, although wet n wild does not describe them that way.

    These blushes are very pigmented. You can build them up, but they are intense right away, so if you prefer a softer flush, I would use a fluffier, less dense brush or tap off the excess before applying.

    Both shades have the slightest hint of shimmer, but they still give the cheeks a smooth finish. The formula is another winner for me. It is not powdery, there is no kickup in the pan, and it blends nicely.

    If the blushes fade, it is difficult to tell. Any fading is very slight so the color continues to look good throughout wear.

    I would say both shades can work on fair skin. It really comes down to the brush you use and how much product you apply. Watermelon is slated for fair to medium skin, while Grape is intended for darker skin tones, but the extra pink in Grape makes it more of a berry shade rather than a true purple, which makes it more universal. As someone with fair skin, I find that some purple blushes can look more like a bruise or make me look sick, but that is not the case with this one.

    Claims: This blush delivers candy-bright color with a smooth, soft-focus finish. The lightweight powder formula applies evenly with a soft satin-matte finish and can be blended and layered to build the desired intensity. It has a juicy scent for a sweet, candy-inspired touch.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • Watermelon and Grape are highly pigmented blushes with a smooth finish and the slightest hint of shimmer.
  • The formula blends nicely without being powdery or creating kickup in the pan.
  • Both shades can work on fair skin when the brush and amount of product are adjusted.
  • Grape has enough pink to read as a berry rather than a true purple, making it more wearable on fair skin.
  • The blushes show very little noticeable fading during wear.
  • wet n wild hersheys trick or treat jolly rancher blush

    Watermelon

    wet n wild hersheys trick or treat jolly rancher blush watermleon

    Grape

    wet n wild hersheys trick or treat jolly rancher blush grape
    wet n wild hersheys trick or treat jolly rancher blush swatches

    Jolly Rancher Lip Oil

    The Jolly Rancher Lip Oil comes in Green Apple and Blue Raspberry, and wet n wild absolutely nailed the candy inspiration here. Not only do they smell like the respective Jolly Rancher flavors, but the oils themselves look just like the candy, complete with their clear green and blue tints.

    The packaging and applicator use wet n wild’s typical format for its lip oils, which I already love. Despite the colored appearance in the tube, both shades apply completely clear to the lips. You definitely do not need both unless you want both flavors. I would just pick your favorite.

    This is the same formula I love from wet n wild’s lip oils. It is super shiny and leaves my lips feeling hydrated and conditioned without being oily, heavy, or sticky. The finish is glossy without becoming gloopy, although it does wear off pretty quickly, so you will need to reapply as needed.

    If you want more of my thoughts on this formula specifically, I also have a full wet n wild lip oil review that goes more in depth on how these lip oils wear.

    Claims: This lip oil delivers a sheer wash of fruity color with a glossy, high-shine finish. The lightweight, non-sticky formula leaves lips feeling smooth and cushiony while giving them a juicy, vibrant look. It has a candy scent and is designed for comfortable everyday wear.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • Green Apple and Blue Raspberry look and smell like their respective Jolly Rancher candies.
  • Despite the green and blue tint in the tubes, both oils apply completely clear.
  • The formula is super shiny, hydrating, and conditioning without feeling oily, heavy, or sticky.
  • The glossy finish is comfortable without becoming gloopy.
  • Both shades wear away relatively quickly, so choose your favorite flavor rather than feeling like you need both.
  • wet n wild hersheys trick or treat jolly rancher lip oil

    Green Apple

    wet n wild hersheys trick or treat jolly rancher lip oil green apple
    wearing wet n wild hersheys trick or treat jolly rancher lip oil green apple

    Blue Raspberry

    wet n wild hersheys trick or treat jolly rancher lip oil blue raspberry
    wearing wet n wild hersheys trick or treat jolly rancher lip oil blue raspberry
    wet n wild hersheys trick or treat jolly rancher lip oil swatches

    Reese’s Bronzer and Glow Duo

    The Reese’s Bronzer & Glow Duo comes in Gold and Bronze, pairing a matte bronzer with a multi-shade highlighter. The bronzers are buildable and have a nice formula that does not get muddy or orange. They are almost more like contour shades, although I would not call them exactly that. Either way, they offer more definition than a typical warm bronzer. The formula is not powdery and there is no kickup in the pan.

    The highlighter is so pretty. It gives an ethereal, lit-from-within glow that leans more metallic than glittery. I personally like to swirl my brush through all of the highlighter shades together, which gives a really pretty multidimensional finish.

    Both the bronzer and highlighter are scented, and I did not notice the pigment of either one fading during wear.

    The shade pairings are where I think this duo gets confusing, especially when it comes to fair skin. The darkest bronzer is paired with the lighter, more fair-skin-friendly highlighter, but that bronzer is too toasty brown for me. The lighter bronzer, meanwhile, is paired with the darker highlighter. So if you have fair skin, you would need to buy both palettes to get the bronzer and highlighter shades that work best for you. The same issue applies in reverse for deeper skin tones. I would have flip-flopped the pairings.

    Claims: The duo combines a smooth, soft-matte bronzer with five highlighter shades for a warm, luminous complexion. The buildable, blendable powders can be worn individually or swirled together for a multidimensional glow, with a seamless, melt-into-skin finish. The duo is infused with the scent of peanut butter cups.

    Rating:

    Rating: 4 out of 5.
    SUMMARY
  • The matte bronzers are buildable, blendable, and do not turn muddy or orange.
  • The highlighters give an ethereal, lit-from-within glow that leans more metallic than glittery.
  • Both products have a scent and showed little to no noticeable fading during wear.
  • The Gold and Bronze pairings are awkward for fair skin because the bronzer and highlighter shades seem reversed in depth.
  • Fair and deeper skin tones may need to mix and match between the two duos to get the most suitable bronzer and highlighter combination.
  • wet n wild hersheys trick or treat reeses bronzer and glow duo

    Gold

    wet n wild hersheys trick or treat reeses bronzer and glow duo gold

    Bronze

    wet n wild hersheys trick or treat reeses bronzer and glow duo bronze
    wet n wild hersheys trick or treat Reese’s Bronzer and Glow Duo in Bronze swatches

    4-Piece Makeup Brush Set

    The 4-Piece Makeup Brush Set does not contain any new brush designs. We have seen these exact brushes many times over in previous wet n wild collections, but what makes this set special is the candy-inspired designs.

    The quality of wet n wild brushes is top tier, in my experience. They last me for years even with daily use, and I have never had them shed or fall apart. They also have a feeling of quality to them, with super-soft bristles that make them pleasant to use.

    The bronzer brush is small enough to use for contouring and precise brush placement, but it also works well for more targeted bronzer application. The powder brush is the perfect size for applying powder all over the face.

    The crease brush is one I have used a million times, and the same goes for the eyeshadow C brush. If you already own wet n wild brushes from previous collections, you probably have these exact shapes in your collection already. The appeal here is getting those familiar, reliable brushes in the special Hershey-inspired designs.

    Claims: The set includes a Powder Brush, Bronzer Brush, Eyeshadow Brush, and Crease Brush for face and eye application. Each brush features ultra-soft bristles and a durable handle designed for smooth, even blending. The brushes can be used with powders, creams, and liquids for versatile application.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • The set uses familiar wet n wild brush shapes rather than introducing new designs.
  • The special candy-inspired designs are the main reason to buy these if you already own wet n wild brushes.
  • The bristles are super soft and have held up well for years of daily use in my experience.
  • The bronzer brush works well for precise bronzer or contour placement, while the powder brush works well all over the face.
  • The eyeshadow and crease brushes are reliable staples that I have used many times before.
  • Makeup Bag

    The pumpkin makeup bag is soft yet sturdy and feels like a nice-quality piece. The zipper moves smoothly, and despite its compact size, it is surprisingly deep. I can easily fit the entire collection inside with room to spare.

    The exterior should be easy to wipe clean, while the fabric interior is a little less practical in that regard. The fun candy-inspired design makes up for that, though, especially because wet n wild managed to keep the bag small enough that it does not feel bulky while still giving you plenty of depth.

    I am especially excited that they went with a jack-o’-lantern makeup bag. It feels more unique than the typical makeup bag designs we see, and I love that it fits the Halloween theme without being another basic candy print. In fact, this is the first time I will be traveling in October, and I will absolutely be bringing this with me!

    Claims: The pumpkin-shaped makeup bag features a Halloween-inspired exterior with an all-over candy print inside. It has a full zip closure with a candy-charmed zipper, a roomy interior for makeup, brushes, and accessories, and a comfortable top handle with a sturdy exterior for travel.

    Rating:

    Rating: 5 out of 5.
    SUMMARY
  • The pumpkin-shaped makeup bag is soft yet sturdy with a smooth zipper and a surprisingly deep interior.
  • It is compact enough that it does not feel bulky while still fitting the entire collection with room to spare.
  • The exterior should be easy to wipe clean, although the fabric interior is less practical for cleaning.
  • The jack-o’-lantern design makes it feel more unique than a typical candy-print makeup bag.
  • It is a standout accessory for anyone who wants to carry the Halloween theme beyond the makeup itself.
  • Best Products from the wet n wild Hershey Collection for Fair Skin

    For fair skin, the wet n wild Hershey Halloween collection has several products that are particularly easy to work with. The Jolly Rancher Blushes are a standout because both Watermelon and Grape can work on fair skin. Watermelon is intended for fair to medium skin, while Grape is aimed at deeper skin tones, but its berry coloring makes it much more wearable on fair skin than a true purple blush.

    The Hershey’s Eye & Face Palette is another easy pick for fair skin. The six shades have good differentiation, and the pigmented yet buildable formula makes it easy to control the intensity.

    I would be more selective with the Reese’s Bronzer & Glow Duo. The bronzers are more sculpting shades than traditional warm bronzers, but the way the shades are paired with the highlighters is confusing for fair skin. The lighter bronzer is paired with the darker highlighter, while the darker bronzer is paired with the lighter highlighter. For my fair skin, the darker bronzer is too toasty brown, so I would have preferred the shades to be flip-flopped.

    SUMMARY
  • Both Jolly Rancher Blush shades can work on fair skin, including the deeper Grape shade because of its berry coloring.
  • The Hershey’s Eye & Face Palette has a useful range of shades and a buildable formula that is easy to control.
  • The Reese’s Bronzer & Glow Duo requires more consideration because the bronzer and highlighter pairings do not line up ideally for fair skin.
  • The darker Reese’s bronzer is too toasty brown for my fair skin, while the lighter bronzer is paired with the darker highlighter.
  • Makeup Look

    I have a full face of wet n wild makeup look that features the Hershey’s Trick or Treat collection. Below is everything that I used.

    🍫Hershey’s Eye & Face Palette

    🍫Jolly Rancher Blush in Watermelon

    🍫Twizzlers Lip Gloss in Strawberry

    🍫Reese’s Bronzer and Glow Duo in Bronze

    🍫barefocus Niacinamide Skin Tint in Fair

    🍫megalast Incognito Concealet in Fair Beige

    🍫photofocus Loose Setting Powder in Pink

    🍫Fight Dirty Detox Setting Spray 

    🍫megaglo Contouring Palette in Caramel Toffee

    🍫megalast Eyeshadow Primer

    🍫Mega Stay Extreme Hold Brow Gel

    🍫So Defined Volumizing + Defining Mascara in Black

    🍫megaglo Dual Ended Contour Stick in Light/Medium

    🍫primerfocus Clingy Primer Serum

    🍫Breakup Proof Skinny Waterproof Liquid Eyeliner in Ultra Black

    🍫Ultimate Brow Pen in Medium Brown

    full face of wet n wild hersheys trick or treat makeup look
    wet n wild hersheys trick or treat hersheys eye and face palette eye look

    To recreate the eyeshadow look, start by applying shade 1 high in the crease. Next, deepen the crease with shade 4. Then, apply shade 3 onto the inner and outer part of the eyelid leaving the center blank. Use your finger to tap shade 2 onto the center of the eyelid. Now, deepen the corners of shade 3 with shade 6. Apply shade 5 along the lower lash line. Highlight the browbone and inner corner with your Reese’s highlighter of choice.

    wet n wild Hershey Trick or Treat collection review

    Amanda’s Review: ★★★★★

    Pros & Cons

    Pros

    • Fun, cohesive Halloween packaging across all four candy brands
    • 16 products give you a good mix of makeup, tools, and accessories
    • Most of the makeup formulas performed very well, especially the eyeshadow, blushes, lip oils, brushes, and makeup bag
    • Hershey’s Eye & Face Palette has silky, pigmented, buildable shadows that are easy to blend
    • Jolly Rancher Blushes are highly pigmented, smooth, blendable, and wearable on fair skin
    • Jolly Rancher Lip Oils have a glossy, comfortable formula that feels hydrating and conditioned
    • Twizzlers Lip Glosses are shiny, smooth, and non-sticky with noticeable sheer color
    • Lip Balms have a fun squeeze-tube format, candy-inspired scents and flavors, sheer color, and collectible keychain charms
    • wet n wild’s familiar brush designs have excellent quality and very soft bristles
    • Pumpkin-shaped makeup bag is sturdy, spacious, compact, and genuinely useful
    • Prices range from $6 to $16, making it easy to pick individual favorites instead of buying everything
    • Several products are genuinely wearable for everyday makeup rather than being purely collectible

    Cons

    • There is more lip product than most people need, so you do not need to buy every lip balm, gloss, and oil
    • Several products are scented or flavored, which may be a consideration for anyone sensitive to fragrance
    • The Reese’s Bronzer & Glow Duo has awkward shade pairings, particularly for fair skin
    • The larger cushion sponge and puff has an unusual shape that is not especially practical around the nose
    • The cushion side of the sponge and puff set did not feel particularly life-changing
    • The eyeshadow palette has some kickup from the matte shades
    • The lip products require regular reapplication, particularly after eating or extended wear
    • The lip balms soften dead skin but do not feel particularly conditioning
    • The 4-Piece Makeup Brush Set does not introduce any new brush shapes, so existing wet n wild brush collectors may already own the same designs
    • Availability is inconsistent between retailers, with some stores carrying only part of the collection
    • The collection is limited edition, so individual products may become difficult to find as Halloween inventory sells through

    What Reddit Users Are Saying About The Collection

    “I love that wet n wild never stops doing these fun collabs. Even though yes it might look like “Claire’s makeup” they have some of the best quality products for their price point.”

    emolosergf

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    “Update for anybody on the fence. This stuff is actually all great. I took back about $150 worth of Sephora stuff that I had recently bought because I liked all this way better.”

    Barre-Bee

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    “It’s giving 2000s Claire’s but I’m not mad about it”

    grim-luxuria

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    Frequently Asked Questions

    What products are in the wet n wild Hershey Trick or Treat collection?

    The wet n wild Hershey Trick or Treat collection includes 16 products inspired by Hershey’s, Reese’s, Jolly Rancher, and Twizzlers. The collection includes an eye and face palette, lip balms, lip glosses, lip oils, blushes, bronzer and glow duos, makeup sponges and puffs, a four-piece brush set, and a makeup bag.

    Is the wet n wild Hershey collection suitable for beginners?

    Yes. The collection includes several easy-to-use products for beginners, including buildable eyeshadows, blushes, and bronzers, along with sheer lip products. The makeup brushes and sponges also give you plenty of options for applying and blending your makeup.

    Is the wet n wild Hershey collection limited edition?

    Yes. The wet n wild Hershey Trick or Treat collection is a limited-edition Halloween collection.

    Is the wet n wild Hershey collection good for sensitive skin?

    The collection includes scented makeup products, including chocolate, candy, and fruit-inspired scents, so I would check the individual ingredient lists if you have sensitive skin or are sensitive to fragrance. I would not consider the collection specifically formulated for sensitive skin.

    Is the wet n wild Hershey collection vegan and cruelty-free?

    The vegan status can vary by product, so check the individual product details before purchasing if vegan ingredients are important to you. wet n wild is cruelty-free.

    How long will the wet n wild Hershey collection be available?

    There is no specific end date for the wet n wild Hershey Trick or Treat collection. Since it is a limited-edition Halloween collection, availability will depend on remaining inventory at wet n wild and participating retailers.

    What Hershey’s candy products are featured in the makeup collection?

    The collection is inspired by four candy brands: Hershey’s, Reese’s, Jolly Rancher, and Twizzlers. Hershey’s appears on the eye and face palette, makeup sponge and puff set, and lip balm. Reese’s appears on the bronzer and glow duo and lip balm. Jolly Rancher appears on the blushes, lip oils, and lip balm, while Twizzlers appears on the lip glosses and lip balm.

    Is the wet n wild Hershey collection worth the money?

    I think the collection is worth the money if you enjoy the candy-inspired theme and want products you will actually use. The eyeshadow palette, Jolly Rancher blushes, lip oils, brushes, and makeup bag were some of my standouts. Since prices range from $6 to $16, you can also pick and choose your favorites instead of buying the entire collection.

    Are there any tools or brushes in the wet n wild Hershey collection?

    Yes. The collection includes a 3-Piece Makeup Sponge & Puff Set and a 4-Piece Makeup Brush Set. It also includes a pumpkin-shaped makeup bag for storing your makeup and accessories.

    wet n wild Hershey Trick or Treat Collection Ratings

    Product Standout Shade(s) Rating Notes
    Hershey’s Eye & Face Palette ⭐⭐⭐⭐⭐ Silky smooth, pigmented, buildable shadows that blend easily; matte shades have some kickup.
    Hershey’s 3-Piece Makeup Sponge & Puff Set ⭐⭐⭐⭐ Soft, bouncy teardrop sponge plus two puff options; larger cushion sponge has an unusual shape.
    Hershey’s Lip Balm ⭐⭐⭐⭐⭐ Glossy, sheer, and comfortable with a melting lip balm formula, squeeze-tube applicator, and keychain charm.
    Reese’s Lip Balm ⭐⭐⭐⭐⭐ Sheer yellow-orange color with a super shiny finish, candy-inspired flavor, and collectible keychain charm.
    Jolly Rancher Lip Balm ⭐⭐⭐⭐⭐ Sheer color with a glossy, juicy finish and candy-inspired flavor; comfortable but needs reapplication.
    Twizzlers Lip Balm ⭐⭐⭐⭐⭐ Sheer red tint with a super shiny, smooth finish and candy-inspired flavor in a fun squeeze tube.
    Twizzlers Lip Gloss Cherry, Strawberry ⭐⭐⭐⭐⭐ Sheer red and pink tints with a super shiny, smooth, non-sticky formula and triangular applicator.
    Jolly Rancher Blush Watermelon, Grape ⭐⭐⭐⭐⭐ Highly pigmented, smooth, and blendable with a slight hint of shimmer; both shades work on fair skin.
    Jolly Rancher Lip Oil Green Apple, Blue Raspberry ⭐⭐⭐⭐⭐ Super shiny and comfortable with a hydrated, conditioned feel; both apply clear despite their candy-colored packaging.
    Reese’s Bronzer & Glow Duo Gold, Bronze ⭐⭐⭐⭐ Buildable matte bronzers and pretty metallic highlighters; shade pairings are awkward for fair skin.
    4-Piece Makeup Brush Set ⭐⭐⭐⭐⭐ Familiar wet n wild brush shapes with very soft bristles and reliable quality in special candy-inspired designs.
    Makeup Bag ⭐⭐⭐⭐⭐ Pumpkin-shaped, soft yet sturdy, compact, and surprisingly deep enough to fit the entire collection.

    Shop The Collection

    As always, you do not need to buy the full collection. There is way more lip product here than one person needs. My goal for this review is to show you what you might enjoy so that you can pick or choose. Everything here is highly wearable for daily use. I love the blush and eyeshadow, and I will definitely reach for the lippies on and off. What is your must-have from this collection? Until next time, continue to let your true beauty shine.

    Discover More wet n wild Collections:

    wet n wild Zodiac Collection Review wet n wild Alice in Wonderland Collection Review wet n wild Scooby Doo Collection Review wet n wild My Melody & Kuromi Collection Review Round 2
    wet n wild Marilyn Monroe Collection Review wet n wild Disney Villains Collection Review wet n wild Spongebob Collection Review Round 2 wet n wild Mood Collection Review
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    Picture of Amanda Vitale
    Amanda Vitale
    Hi, I am Amanda Vitale, the owner of The Aesthetic Edge. I am a beauty and style expert who has been writing reviews and advice for 10 years. I have had the pleasure of testing hundreds of products, and I have published countless lookbooks. You can see my expertise quoted in top authoritative publications such as Bustle and Real Simple. I have also worked with your favorite brands, such as CurrentBody and AXIS-Y.
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