wet n wild 2024 New Products At A Glance
• Expands on existing product lines and shades.
• Supports the no-makeup makeup trend.
• Plenty of new lippies.
• There is a focus on creams and liquids.
The wet n wild 2024 new products, they are giving me a lot to talk about! They are adding on to product lines that they have not touched in years, making some updates, plus getting with the times. A big trend right now is the clean girl aesthetic, or no-makeup makeup, which these products can support. I have all of the items and I will let you know what is up with reviews, swatches, star ratings, and a look.
Details
I will start where to buy the products. There was no true release date because the products started seeping out into stores in January 2024. For access to the full lineup of releases, wet n wild’s website is the best place to go. Their website is the only place that has the two new contour sticks currently. Amazon has most of everything. Ulta has nothing yet! Target has a handful of items. Your local Walgreens might have many items on the permanent counter.
My experience is that I got all of the lip colors, multisticks, and concealers in-store at Five Below. Then, I ordered most of everything else on Walgreens’ website. Once Amazon dropped, I got a few odds and ends like the higlight sticks and liquids. I had to place a wet n wild order for the contour sticks.
I also want to state that wet n wild has been pushing two coloricon Blush shades on their social media as “new” and even labeling them as new on their website. This is an absolute lie. Bed of Roses and Naked Brown were released in the wet n wild 2023 new products.
Cooling Hydra De-Puffer for Eye + Face
It feels cold and wet when you press it on your skin, yet it does not make your skin very wet at all! I do not suffer from much under eye puff, but the cooling sensation is pleasant and I keep this nearby on my vanity. This is not like a primer, as there is not much product residue to pat into your skin. Layering is not a concern. I think it would work well if you needed to de-puff. It gives no brightening benefits.
Rating: ★★★★★
Impossible Primer Stick
This is supposed to be the stick version of the squeeze tube, which I did not like. Much like the original, this product does not minimize or blur any of my pores. After I swipe the stick all over my face, it is nearly impossible to blend the primer out for an even application. It feels thick and just ‘sticks’ in place. It also makes foundations dry down very sticky. This is not visibly extend makeup wear time.
Rating: ★★
photofocus Care Color Corrector
You might recall that they discontinued their color correcting concelers. This formula is pretty much the same, but in a bigger tube. They feature a standard doe-foot applicator. I like that they are creamy, lightweight, and easy to blend. They will leave a color cast on the skin, so they are best worn under makeup. These layer well and are effective at color correction. You can use the white to lighten foundation and concealers. I only gravitate to the green.
Rating: ★★★★
Green
White
Blue
barefocus Niacinamide Skin Tint in Fair
The dropper struggles to suck up the product sometimes, but it is not the worst that I have tried. It has sheer to medium coverage and it builds to that level well – it is definitely more thin and sheer than the original barefocus Tinted Hydrator. The finish is satin and very skin-like and lightweight. It tends to make my t-zone more oily than other foundations, with exaggerated shine around the nose in particular. I can experiment with primer and powder, but I still get a lot of shine. Despite that fact, it holds up well all day on me like a true wet n wild foundation! This does dry down with some tackiness. If you wear it over the Impossible Primer Stick then the stickiness is unbearable. I believe if the formula had more hyaluronic acid instead of being primarily niacinamide that it might help with the shine.
Rating: ★★★★★
photofocus Matte Finish Setting Mist
Below you can see it compared against the original matte setting mist. This updated mist comes with a new bottle AND formula. It smells different, and the bottle has a super fine mist plus a ball for shaking. This effectively sets your makeup with a matte finish that is not dry. I would not go so far as to say that it extends wear time, but it is still a daily staple to keep around.
Rating: ★★★★★
megaglo Lip & Cheek Color
They first tried this formula in the wet n wild Alice In Wonderland collection, but it is definitely improved for the core line. These blend out easily with the right amount of buildable pigment. They dry with some slight tackiness. I prefer to wear them as blush, but they do make for a weightless full-coverage lip color that fades naturally over time.
Rating: ★★★★★
Rosy Romance
Berry True
Coral Dream
photofocus Natural Finish Setting Mist
You can see the comparison with the old below. Like I said for the matte, the formula is new with a different scent and the need to shake well. The updating packaging provides an even more fine mist. The finish is truly natural and again, I do not think it extends makeup wear time noticeably.
Rating: ★★★★★
coloricon Multistick
wet n wild continues to push their multisticks on us, despite them being my least favorite product. We are getting several new shades including shimmers. The formula is super creamy to glide on and blend with ease. The shimmers are so impactful. However, they crease like crazy on the eye even with primer, and they are not comfortable on the lips like a true lip color is. While they can be used anywhere, there is no where else that I would use them.
Curiously, Five Below was selling a green and a white on the 2024 product display, and I did not have the shade names in my collection, so I picked them up. I doubt they are new, because the packaging does not match the update for 2024. Below you can see those sticks and my comparison to old shades. The green is definitely a repeat, but the white is a hair different from the others over the years.
Rating: ★
Ros-i-locks
Blue Me Away
Peachy Crush
Brown Sugar
Snowy Skies
Golden Rush Hour
Mother of Pearl & Green on Me
Breakup Proof Waterproof Liquid Eyeliner in Brown
You already know that I love this eyeliner because it stays in place all day, and the super fine tip is easy to control. This brown shade is perfect for a softer look. Beginners and experts will appreciate this liner pen. The line is fluid with no skipping or tugging.
Rating: ★★★★★
So Defined Volumizing + Defining Mascara in Black
I am usually not impressed with wet n wild mascara, but, I think this is the best one to date. I was not expecting the fat, curved wand! This mascara definitely gives length and volume, but with a hint of clumps. These are the types of clumps that help with the volume aspect, which I like. This does not flake or smudge, and it holds a curl. I love that it holds up all day but washes off when I am ready. The applicator is hard plastic and it honestly feels a bit scratchy but I put that aside. The formula is ready to go right away, and it grabs the innter lashes.
Rating: ★★★★
perfectpout Gel Lip Liner
We have two new shades in updated packaging. What a curious release after discontinuing some shades over the years! This is my favorite lip liner formula because it glides on effortlessly without skipping or tugging. It gives you bright, solid, satin pigment and is comfortable on the lips.
Rating: ★★★★★
Currant Mood
Comes Naturally
megalast Rich Satin Lip Color
These are true satins with full-coverage, creamy pigment. They feel comfortable on the lips and never get flakey. With a satin formula they do not dry down, so they will transfer gracefully. I noticed this is the same packaging as their matte and shiny lipsticks but they removed the plastic lips that duped Pat McGrath.
Rating: ★★★★★
Brandy Kiss
Berrified Life
Disco Rose
Fire Sign
Hush Lil’ Beige
One in a Milli-Melon
Soft Blur Matte Lipstick
These lipsticks are true matte, but super comfortable and creamy on the lips. They have medium coverage, and they will transfer. The swatches do seem blurred, but, on the lips you really do not get a special effect.
Rating: ★★★★★
Apricot Smoothie
Bali Blossom
Homecoming Queen
I’m Shy
Little Red Rosette
Nude For Love
megaglow Glow In Love Radiance Liquid
This liquid highlighter blends easily onto the skin for a dewy look that does not emphasize texture or remove coverage underneath. You can build it up and it looks fresh all day. It can also be mixed into foundation. It reminds me of the Physicians Formula version but it does not run out of the tube as fast. We need more shades!
Rating: ★★★★★
megaglo Vitamin E Makeup Stick Highlight
After all of these years we finally got new shades and they cover a range of skintones. These sticks are super creamy to glide right onto the skin, and they blend well. Much like my comments on the liquid, they last all day without removing coverage of your makeup underneath or exaggerating texture. I cannot wear the dark shades, but they might pair well over the contours to make a glowing bronzer.
Rating: ★★★★★
Moonlike
Desert Sands
Glitzed Spell
megaglo Vitamin E Makeup Stick Contour
We also got two new shades of the contour. I have tried the originals, and they all look orange on my skin! These new shades correct that issue, and I enjoy using them as bronzer or contour. Like I said for the highlighters, they glide over the skin and blend effortlessly. They last all day and mesh so well with the rest of your makeup.
Rating: ★★★★★
Hazelnut Spread
Fudgy Brownies
coloricon 5 Pan Eye & Face Palette
We last got some shades in the wet n wild 2021 new products. I am happy to report that these have the wet n wild formula that we know and love. The shades are super pigmented, nothing is chalky or patchy, and everything blends and builds nicely. The only weird thing is shade four in Gold Whip produces a lot of kick up in the pan. Otherwise, there is no fallout or dust flying around.
Rating: ★★★★★
Full Bloomin
Gold Whip
Makeup Look
I am ending with a full face of wet n wild makeup look, featuring as many of the new releases as possible. Below is the list of everything that I used:
- megalast Eyeshadow Primer
- Cooling Hydra De-Puffer for Eye + Face
- Impossible Primer Stick
- photofocus Care Color Corrector in Green
- barefocus Niacinamide Skin Tint in Fair
- megalast Incognito All Day Full Coverage Concealer in Fair Beige
- 5 in 1 Essence Primer + Finish Powder
- Brow Maximizer Powder + Gel Duo in Medium Brown
- megaglo Contour Makeup Stick in Hazelnut Spread
- megaglo Lip & Cheek Color in Rosy Romance
- megaglow Glow In Love Radiance Liquid
- photofocus Natural Finish Setting Mist
- coloricon 5 Pan Eye & Face Palette in Gold Whip
- Breakup Proof Waterproof Liquid Eyeliner in Brown
- So Defined Volumizing + Defining Mascara in Black
- perfectpout Gel Lip Liner in Currant Mood
- megalast Rich Satin Lip Color in Hush Lil’ Beige
To recreate the eye look, start by applying the lighter brown shade into the crease and along the lower lash line. Next, apply the golden shimmer to the eyelid. Then, apply the dark brown shade to the outer corner and connect it to the lower lash line. Finish the look by highlighting the brow bone and inner corner with the light peach shimmer.
Amanda’s Review: ★★★★
Shop The Products
This is a sizeable addition to their core line. The overall sentiment is positive, with many new favorites that are worth your money. wet n wild knows how to make a good eyeshadow and foundation! Save your money on the multisticks. Are you loving the clean-girl make trend? Until next time, continue to let your true beauty shine.
Discover wet n wild Releases From Previous Years:
| 2021 | 2020 | 2019 | 2018 |
| 2017 | 2022 | 2023 |
