wet n wild Pride Collection At a Glance At A Glance
• This is a 7 piece collection.
• The eyeshadow palette is the only item that is truly new.
• The eyeliner and mascaras are from the permanent core line.
• While the designs of the brushes and sponges are new, we have seen them before.
So many big name brands are getting into pride products, and wet n wild is no different. The tiny wet n wild Pride collection features three limited edition items to take note of, plus four items from the permanent line. I am reviewing those items, which includes swatches, detailed reviews, and a makeup look. Please note that wet n wild is donating $10,000 to Glaad to support their work of inclusive representation in media channels!
Where To Buy
Everything is available on Amazon. At initial release, everything was in Walgreens.
Pride Palette For Eye and Face
The shades are numbered one through 12 on the back in lieu of shade names. Shades two, four, five, six, eight, 10, and 12 are not for use in the eye area.
As you can see with the swatches, the shimmers and satins pick up well on the finger, but the mattes do not. However, everything applies well with a brush, which is what counts! I am impressed by how well the yellow shows up on my pale skin, and the purple works well considering that is a tough shade to manufacture.
This palette definitely has the usual wet n wild formula and quality that I feel has gone missing over the past year.
Claims: This palette features 12 hyper-pigmented shades that can be used wet or dry. They should glide on like silk and blend seamlessly for long-lasting wear. You get a mix of mattes, shimmers, and satins.
Rating:
⭐⭐⭐⭐⭐
Rating: 5 out of 5.

Pride Makeup Brush Set
These brushes look highly familiar to several others from past collections. We have seen the liquid confetti filled handles multiple times. If you are planning on getting these, do know that the brand makes excellent brushes that are of high quality, and they are sturdy and long-lasting. I will always promote them! P.S. the “eyeshadow” brush is definitely for the crease.
Claims: This set of powder and eyeshadow brushes have synthetic fibers to pick up the right amount of product and to blend to perfection.
Rating:
⭐⭐⭐⭐⭐
Rating: 5 out of 5.

Pride Makeup Sponge Set
The two included shapes can be found in their permanent line, but the swirl design is new for the brand. wet n wild releases a bunch of limited edition sponges, but I suppose that you can never have too many. They expand when wet and are super soft. Plus, I can tell that they do not absorb a lot of product. I will forever be a fan!
Claims: The different shapes included in this sponge set are great for all-over application. You will get smooth, streak-free coverage. The hydrophilic material expands to twice its size and will not absorb product.
Rating:
⭐⭐⭐⭐⭐
Rating: 5 out of 5.
The Other Items
The collection features four other makeup items that are available in the permanent, everyday line, but they have been put in Pride packaging. You do not need to purchase those if you already own these items. I personally did not repurchase, but I will speak to them now:
- Mega Volume Mascara: wet n wild mascara is not the best, and Mega Volume is no different. I see no volume with it, but some lengthening.
- Mega Length Mascara: This is a cult-favorite mascara for the bottom lashes. I would not recommend it otherwise. I am sorry that I forgot to put this in the picture, so I included it separately!
- Breakup Proof Waterproof Liquid Eyeliner: This is an excellent, basic eyeliner pen from the drugstore that is easy to use.
- Breakup Proof Retractible Eyeliner: This is my favorite retractable pencil eyeliner! It lasts on the waterline all day, with minor fading at the inner and outer corner. It does not irritate my eyes, plus the pencil glides smoothly over the skin without skipping or tugging.


Pros & Cons of the wet n wild Pride Collection
Pride Palette For Eye and Face
Pros
- Pigmented shades, especially yellow and purple
- Shimmers and satins apply smoothly
- Applies better with brush than finger swatches suggest
- Delivers the classic wet n wild quality
Cons
- Several shades not approved for use around eyes
- Mattes are less pigmented when swatched
Pride Makeup Brush Set
Pros
- High-quality, sturdy brushes
- Blends product evenly
- Synthetic fibers pick up pigment well
- Great crease brush despite labeling
Cons
- Design reused from past collections, not unique
Pride Makeup Sponge Set
Pros
- Soft, expands well when wet
- Does not soak up much product
- Provides streak-free coverage
- Attractive swirl design
Cons
- Shapes are repeats from permanent line
- Feels more like a repackaging than something new
Other Items in Pride Packaging
Mega Volume Mascara
- Pro: Affordable drugstore option
- Con: Adds little volume, underwhelming
Mega Length Mascara
- Pro: Great for bottom lashes
- Con: Not ideal for upper lashes
Breakup Proof Waterproof Liquid Eyeliner
- Pro: Easy to use, long-lasting, precise tip
- Con: Limited to a basic look (not bold styles)
Breakup Proof Retractable Eyeliner
- Pro: Smooth application, all-day wear on waterline
- Con: Minor fading at corners
Makeup Look
This is a great example of how you can create an “illusion” with makeup! The eye with the lighter colors looks more open and awake, versus the eye with the darker colors. Here are the products that I used:





For the eyeshadow look I work one eye at a time. To reduce the number of brushes used, it is super handy to own a color switcher! To achieve the rainbow effect I apply a shade to the inner third of the eyelid, the next shade to the middle, and the final shade to the outer third, using an eyeshadow brush. Then, I use a crease brush and follow the same process to get each shade into the crease. Finally, I connect the shade in the outer third down to the lower lash line, and work across to get all three shades applied to match the eyelid. Be sure to blend really well to avoid harsh lines.
I am using shades 9, 6, and 2 on one eye, and shades 8, 12, and 11 on the other.


Frequently Asked Questions
What is the wet n wild Pride Collection?
It’s a limited-edition makeup collection released in celebration of Pride Month, designed to support and uplift the LGBTQ+ community through bold colors and inclusive messaging.
What products are included?
The collection often features rainbow-inspired items such as eyeshadow palettes, face gems, lip products, brushes, highlighters, and setting sprays, all in special-edition Pride packaging.
Is this collection permanent?
No. The Pride Collection is typically launched annually as a limited release for June and may not be restocked once sold out.
Does wet n wild donate proceeds from the Pride Collection?
Some editions of the Pride Collection have partnered with LGBTQ+ organizations. Check wet n wild’s official website or press releases to confirm specific donation details for the current year.
Is the collection cruelty-free?
Yes. Like all wet n wild products, the Pride Collection is cruelty-free.
Shop the Collection
I am giving five out of five stars to the main items of focus, because the quality is there. Are you getting into all of the pride releases from various brands? Until next time, continue to let your true beauty shine.









