wet n wild The 40 Palette

wet n wild The 40 Palette Review & Swatches

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In celebration of wet n wild’s 40th anniversary, they are releasing a limited edition eyeshadow palette. The wet n wild The 40 Palette features, you guessed it, 40 eyeshadow shades in three different types of finishes- matte, shimmer, and satin. For the drugstore, this is the first large eyeshadow palette that I can think of. This palette is only available on wet n wild’s website and Amazon. I am swatching the entire palette row-by-row. Time to get started!

wet n wild the 40 palette review and swatches
wet n wild the 40 palette review and swatches

wet n wild The 40 Palette

You will notice that the design on the box and the palette itself is the same. The main difference is that the box contains a picture of the eyeshadows on the back, while the palette just has the design on the back. There are no shade names for the eyeshadows.

The Box

wet n wild The 40 Palette Box Front
Box front
wet n wild The 40 Palette Box back
Box back

The Palette

wet n wild The 40 Palette front
Palette front
wet n wild The 40 Palette back
Palette Back

The Swatches

The wet n wild The 40 Palette features a rainbow color story, which you can use to create any look imaginable. With this shade range you can do:

  • A smokey eye
  • A nude eye
  • A rainbow look
  • A cool-tone look
  • A warm-tone look

The quality and pigmentation of wet n wild’s eyeshadows is always awesome for the drugstore. But, I must say that this palette is the best quality that wet n wild has ever released. These shades are so soft and extremely pigmented, with consistent quality shade to shade! Before writing this post I admit to using this palette, and I nearly made a mess with the blue shades in row five because I went in with my brush treating these like standard wet n wild eyeshadows. You should treat these like high-end, as a little goes a long way! These shadows truly pick up better on a brush than your finger. You can wet your brush with the shimmers and they will pack a bigger punch.

wet n wild The 40 Palette row 1 swatches
Row one swatches
wet n wild The 40 Palette row 2 swatches
Row two swatches
wet n wild The 40 Palette row 3 swatches
Row three swatches
wet n wild The 40 Palette row 4 swatches
Row four swatches
wet n wild The 40 Palette row 5 swatches
Row five swatches

In summary of the wet n wild The 40 Palette, I highly recommend this palette! This is the most pigmented and best quality palette to date by wet n wild, and its drugstore price tag cannot be beat. This is a limited edition find, so be sure to run, not walk, if you want it. Will you be buying this palette? Is there a shade that really speaks to you? For me, it is the matte red in row two. Please share in the comments. Until next time, continue to let your true beauty shine.

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In This Article

Amanda
Amanda
Hi, I am Amanda Vitale, the owner of The Aesthetic Edge. I am a beauty and style expert who has been writing reviews and advice for 10 years. I have had the pleasure of testing hundreds of products, and I have published countless lookbooks. You can see my expertise quoted in top authoritative publications such as Bustle and Real Simple. I have also worked with your favorite brands, such as CurrentBody and AXIS-Y.
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