It is an annual tradition that I cover wet n wild’s newest launches in complete detail. This is a great way for you to discover which products you want to try, and which to skip, while also finding your ideal shades. The theme of the wet n wild 2022 new products is upgrading their line of classic offerings. You will notice that this release is smaller than in previous years, and the products have a more no-makeup-makeup look or skincare vibe to them. The ideas, ingredients, and packaging are highly trendy to where the beauty market is currently. So far, I have all of the products and I am providing in-depth reviews with swatches, star ratings, and a full-face of the brand makeup look featuring these new additions.
All wet n wild Reviews Makeup Under $5
General Notes – Post Updated 3/13/2022
As I typically do with wet n wild collections, I have several notes based on my observations and experience that you should be aware of.
A handful of Essential line brushes were released. All of them, with the exception of two, appear to be new. I only bought the “new” ones. As far as I can tell, the “repeat” brushes have the same name, but the word “Essential” was added in, which is odd because that line was always called Essential. Walmart is offering a set with all of them on their website, but it is always sold out. I ended up caving and buying all of the brushes.
wet n wild let on that they are repackaging their megaslicks lipgloss line. Ulta carries six shades, in which five are new, with the repeat being the clear gloss. Walmart’s website shows all of the shades as out of stock with no shade names. wet n wild has all of them, 16 total, part are new colors, the rest are repeats, and some shades have been discontinued.
Yes, I stalk Walmart’s website enough to see funny business. The new wet n wild items always show out of stock during the day, but in stock at night. Based on my prior experience, do not be fooled by this. I have been able to buy “in stock” items in the past that should not have been marked that way, only for Walmart to cancel the items from my order.
wet n wild has placed a small offering on their website, which was released after I wrote this post. It features a fifth barefocus powder shade, and all of the “mystery” lip gloss shades that Walmart will not let you buy.
Please note the Always Naked and Always Blushing palettes are not new. They were released to Walmart’s website mid 2021, and I got them before they disappeared. I have been thinking about making a blog post dedicated to them for a while, but people were not searching for it yet. I will make dedicated posts soon!
If anything else gets released, changed, or updated along the way, I will update this blog post. Be sure to subscribe to the email list to be notified! I am already working on updates to this post, due to wet n wild updating their website AFTER I wrote this post.
Where to Buy the 2022 New Products
Currently when it comes to the wet n wild 2022 new products release date, your best bet is to purchase the new items online from Ulta. Walmart’s website is not yet offering everything as in stock, finding them in stores or online at other retails is rocky and inconsistent. wet n wild only has a small selection online.
Per wet n wild on Instagram, Walmart, Target, and Amazon are supposed to get these items, but a date has not been disclosed. If you have a local HEB some now have larger displays, including the new items.
wet n wild 2022 New Products Coming Out
Boost Me Up Brow & Lash Serum
The first item from the wet n wild 2022 new products is the Boost Me Up Brow & Lash Serum. I have to be completely honest and state I do not understand the purpose of this product. If you have any tips, tricks, or advice for me, please leave them in the comments!
Upon initially inspecting this serum, one might think its purpose is to help your brows and lashes grow longer and thicker. Then, when you read the directions and claims, you realize that is not the case. I interpret this product as a primer for your brows and lashes that will make them look fuller, whether you decide to follow up with makeup or go natural that day.
I have used this product and I see nothing happening. My lashes and brows do not look any different with or without makeup. I feel like this is a completely useless step added to your routine. Also, I do not like how long the serum takes to dry. I can put this stuff on, work on other parts of my face, and find my lashes and brows to still be wet.
The applicator also gets me. I like the innovation of putting a brush on top of a silicone spoolie. However, you can get your lashes and brows coated easily with the spoolie alone, making the brush unnecessary. Maybe this product will show more results when used regularly? For now, I have to give it one star.
Claims: This serum gel contains a lash boosting complex that plumps lashes for a fuller, more lush look, while also revitalizing. It contains ingredients that nourish and protect the hair, thus making it look and feel stronger. The gel is colorless.
Rating: ★☆☆☆☆
megaclear Brow & Lash Mascara
Second is the megaclear Brow & Lash Mascara. This is actually not a new item! A while ago I found it in a pink-style packaging at Dollar Tree. Have you ever noticed that Dollar Tree gets wet n wild products that you have NEVER seen in their line before?! What is up with that?
With my comparison below you can see that the old versus the new clear mascara is exactly the same, right down to the spoolie. However, it meets its claims super well. It does tame my unruly brows all day long, which is a tough feat. The clear gel dries down to provide a soft, flexible hold. You are welcome to use this on your lashes, but you will not see anything going on.
I know some people do not feel complete until their brows are groomed. This is a stellar product for making your lashes look groomed and in place all day, with or without brow color, on makeup and no makeup days alike!
Claims: This clear gel tames unruly brows and lashes easily, quickly, and effectively. It contains conditioning ingredients for a comfortable hold. You can use this gel to sculpt, define, prime, and top coat.
Rating: ★★★★★
barefocus Clarifying Finishing Powder
Third are five shades of barefocus Clarifying Finishing Powder. I am immedaitely excited to see this expansion of the barefocus line. In the wet n wild 2021 new products we got the barefocus Tinted Hydrator. I will not repeat that entire review, but, I remarked that it looks amazing on the skin and gets even better when set with powder! How many times can you say that a complexion product looked better with powder? Naturally, these two are a match made in heaven.
Swatching these powders is a ridiculous thing to do, I know. Between translucent and the lighter shades, you really cannot see them on my skin tone. I will say that this powder does a good job of setting the makeup with a soft matte finish. It is lightweight and does not appear heavy or cakey. The powder is soft, but it will produce a lot of kick up in the pan and powder flying all around. It will not soften the appearance of pores or blur anything, nor will it extend the wear time of your makeup more than usual.
As of now, the fifth shade called Tan/Dark is only available on wet n wild’s website. I have added it below.
Claims: This finishing powder is good for all skin types to keep your makeup looking fresh. It offers light coverage with a matte finish, while also reducing the appearance of pores.
Rating: ★★★★☆
Translucent
Fair/Light
Light/Medium
Medium/Tan
Tan/Dark
Hourglass Makeup Sponge
Fourth is the Hourglass Makeup Sponge. wet n wild is always cranking the sponges out, especially in their Fantasy Makers lines. They always use the same great material, so you will still love this sponge. It is super soft and bouncy, and it does expand when wet. I do not find this shape to be all that new for the brand, as it is not a far cry from any limited edition sponges they have already done. The point here is that the hourglass shape is now a part of their permanent line.
Claims: The unique hourglass design provides a comfortable hold to allow you to apply your favorite products. It is made of hydrophilic material and should provide seamless coverage. The small tip is good for finer details.
Rating: ★★★★★
Essential Brow & Liner Brush Duo
Fifth from the wet n wild 2022 new products release is the Essential Brow & Liner Brush Duo. This is an excellent brush to apply brow color in hair-like strokes, and then to comb it through with the spoolie. It is also a great option for soap brows, or even for use with eyeliner. wet n wild makes good quality brushes that you can trust for years, and this is no exception.
Claims: This dual-ended tool has a flat angled brush on one end, and a spoolie on the other. It can be used with both wet or dry products, and is good for eyeliner and brow color.
Rating: ★★★★★
megaslicks Lip Gloss
Next is 16 shades of megastlicks Lip Gloss. Five of the shades are brand new to the line and from Ulta, while the clear gloss is a repeat. wet n wild’s goal here is to update the packaging. If you are a wearer of drugstore lip gloss, I am sure wet n wild is on your list! They always provide a superior level of shine that does not feel heavy or sticky on the lips. As with any gloss, you will need to reapply as desired.
The remaining 9 shades can be purchased from Walmart or wet n wild. They are part repeats, part new shades. I put an asterisk (*) by the repeat shades:
- Love Language
- Crushed Diamonds
- Lowkey Pink
- Snuggle Sesh
- Cherish*
- Attitude Check
- Crushed Grapes*
- Bronzed Berry*
- Berried Treasure*
- Sinless*
Claims: These lip glosses provide gorgeous color with a brilliant shine. They should make the lips appear to be fuller and smoother, while also promoting firmness and hydration with easy application.
Rating: ★★★★★
Call Me Boss
Crystal Clear
Nude Mood
Past Curfew
Pink Champagne Please
Tutu Sweet
Love Language
Crushed Diamonds
Lowkey Pink
Snuggle Sesh
Cherish
Attitude Check
Crushed Grapes
Bronzed Berry
Berried Treasure
Sinless
Take Your Vitamins Super Nutrient Face Mist
Now from the wet n wild 2022 new products coming out is the Take Your Vitamins Super Nutrient Face Mist. While you can use this as a primer water spray (and makeup will apply normally over top), I actually really like this as a setting spray! It provides a light, healthy glow to the skin. No matter which way you use it, it will not extend the wear time of makeup more than usual. The sprayer is very fine and gentle.
Claims: This primer water acts as the perfect prep in any skincare routine. It should hydrate, firm, soothe, and brighten the skin, all with a gentle mist. This is for any skin type.
Rating: ★★★★☆
perfectpout So Pouty Lip Gloss Balm
Here is three shades of perfectpout So Pouty Lip Gloss Balm. When you take the lids off you will be hit with their delicious aromas! Once on the lips, the flavor is not as strong as the scents. These lip balms are shinier than your typical balm, but not glossy enough to act as, or to replace, lip gloss. You do get a very sheer tint that feels moisturizing on the lips.
Claims: This 2-in-1 tinted moisturizer lip gloss balm should make the lips appear smoother, firmer, plumped, and hydrated. They feature a light tint with brilliant shine.
Rating: ★★★★☆
Coconuts For You
Peach Bum
Sweetest Pick
primefocus Pore Minimizing Primer Serum
Next is the primefocus Pore Minimizing Primer Serum. If you look closely you can see that this serum was put in the wrong bottle! However, the primer and instruction sticker matches, so we are all good. wet n wild puts out primer serums all the time. While they all seem to apply, wear, and perform the same (which includes the two new ones mentioned here), I still love them. The water based formula works into the skin easily and layers will with skincare and makeup items. It is super hydrating on any skin type and makes your foundation look nice. We first got a non-limited edition primer serum in their regular line in 2020, designed to work with the Dewy photofocus foundation. I will tell you that this one does nothing for pores.
Claims: This primer serum should soften and blur the appearance of the skin. Additionally, it should refine, improve texture, condition, and reduce the appearance of pores. It goes on further to state that it will hydrate, exfoliate, and brighten.
Rating: ★★★★☆
primefocus Brightening Primer Serum
Continuing on with the wet n wild 2022 new products is the primefocus Brightening Primer Serum. While it is packaged in the right bottle, it pretty much makes the same claims as the pore reducing purple version. Thus, my review is the same. These work, but they are not going to do each and every thing that they claim.
Claims: This primer serum should boost your skin’s radiance. It will help to brighten, refine, condition, refine pores, and add a touch of hydration.
Rating: ★★★★☆
Essential Eyeshadow Brush
Here is the Essential Eyeshadow Brush. If you already own their large and small eyeshadow brushes, you will find that this one falls somewhere in the middle, like a medium brush. This is a great choice for applying pigment to the eyelid and a staple for anyone’s collection.
Claims: This eyeshadow brush has soft bristles that pick up pigment effortlessly, while sweeping the perfect amount across the eyelid. It can be used with any makeup type.
Rating: ★★★★★
primefocus Primer Serum in Hydrating Comparison
wet n wild advertised on their Instagram page a pink primer serum in a white dropper, alongside the new yellow and purple ones. The name being the same of primefocus Primer Serum in Hydrating and the color led me to believe it is the original primer released a few years ago. Well, I found it at Walmart, still in the black dropper, no “new” sticker. I have no idea why the “new” one is darker than the original, but the ingredients are 100% the same. You do not need to buy the “new” one unless you need to restock.
Essential Crease Blending Brush
Well, I caved and decided to buy the other three brushes that look like repeats. In a side-by-side comparison of each, any differences are negligible. You might be able to argue that one has a few less/more bristles than the other, or is ever so slightly larger, but all-in-all these brushes are repeats. You do not need to buy the blending, powder, and contour brushes again. As I say above for the other two brushes, they are high-quality and work great.
The Essential Crease Blending Brush is a perfect drugstore option for the crease. It is the right size, shape, and density to get in there and give you the precision that you need.
Claims: This crease brush should pick up pigment effortlessly, and also give you precision with a seamless blend.
Rating: ★★★★★
Essential Powder Brush
The Essential Powder Brush is great for dusting setting powder all over the skin, such as the barefocus powders.
Claims: This powder brush features silky soft, yet densely packed bristles to create flawless looks.
Rating: ★★★★★
Essential Contour Brush
The Essential Contour Brush can be used for many things! Besides contouring, it is the go-to bronzer brush for a lot of people. It can also handle blush.
Claims: This angled blush is designed to fit the contours of your face so that you can easily sculpt, shape, and contour.
Rating: ★★★★★
Fight Dirty Detox Setting Spray
The last item from the wet n wild 2022 new products is the Fight Dirty Detox Setting Spray. I cannot prove that a spray is detoxing anything, but it does set your makeup perfectly well. It has the same packaging as the vitamins spray, so you know it has a fine mist. This will not extend the wear time of your makeup, but it does provide a natural finish.
Claims: This ultra-fine setting mist will set your makeup with a natural finish. It should leave your skin feeling fresh, toned, soothed, and hydrated, while also locking your look in. It is for all skin types.
Rating: ★★★★☆
wet n wild 2022 New Products Release Makeup Look
I am ending the wet n wild 2022 new products with a makeup look using as many of these items that I can, but it is all wet n wild. The goal here is to keep the look lighter and natural, which serves the theme of the new releases. Here are the products used:
- primefoucs Pore Minimizing Primer Serum
- photofocus Eyeshadow Primer
- barefocus Tinted Hydrator Tinted Skin Veil in Fair
- megalast Incognito All-Day Full-Coverage Concealer in Fair Beige
- barefocus Clarifying Finishing Powder in Fair/Light
- photofocus Translucent Loose Setting Powder
- Boost Me Up Brow & Lash Serum
- Brow-Sessive Brow Pencil in Dark Brown
- megaclear Brow & Lash Mascara
- coloricon Bronzer in Palm Beach Ready
- Bloomin’ Blush in Flower Power
- megaglo Highlighting Powder in Blossom Glow
- Fight Dirty Detox Setting Spray
- coloricon 5-pan Shadow Palette in Walking on Eggshells
- Breakup Proof Waterproof Liquid Eyeliner in Ultra Black
- Big Poppa Mascara in Blackest Black
- Wild Crush Honey Bee Mine lip liner
- megaslicks Lip Gloss in Nude Mood
To recreate the eye look, start by setting the eyelid with the cream shade. Next, apply the light brown shade in the crease, and also along the lower lash line. Now, apply the pink shade to the eyelid. Then, deepen the crease with the medium brown shade, and connect it down to the lower lash line about half way. Using the dark brown shade, apply it to the outer third of the eyelid, and connect it down to the lower corner. Finish the look by highlighting the brow bone and inner corner with the cream shade.
Shop the 2022 New Products
Conclusion
In summary wet n wild 2022 new products, this smaller release focuses more on skincare-infused products and the no-makeup-makeup look. My disappointment comes from the offering. I look forward to playing with new color cosmetics, such as eyeshadow, lipsticks, and blush. Also, I like to see the brand really innovate and bring us brand new product ideas that they have not tried before. There is some innovation with the ingredients in the sprays and the brow serum, but otherwise this is a pretty basic grouping. Of course, these products still have the signature wet n wild quality that keeps us coming back for more. Until next time, continue to let your true beauty shine.
Will you be picking up any of these new releases?
Discover wet n wild Releases From Previous Years:
| 2021 | 2020 | 2019 | 2018 |
| 2017 | 2023 | 2024 |
2 Responses
I really need to try this brand soon!
Danielle | thereluctantblogger.co.uk
I need to try more products from this brand. I like the sound of the lip gloss and the mascara.
xoxo
Lovely
http://www.mynameislovely.com