wet n wild 2017 New Products

wet n wild New 2017 Products Haul

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To me, the most exciting part of starting a new year is the new makeup! Many makeup brands release an army of new products at the beginning of each year, and wet n wild is no exception! I am super pumped to share this wet n wild new 2017 products haul! While it is just too expensive to buy every single product, I do have a pretty good representation of the new items to share. I will continue to collect the new products all year long. Stick around for all of the reviews, swatches, and more!

wet n wild new 2017 products haul
wet n wild new 2017 products haul

wet n wild megaglo Makeup Sticks

First from the wet n wild new 2017 products haul I have the megaglo Makeup Sticks. I must admit that I am not the world’s biggest fan of makeup sticks. I tend to be frightened of cream makeup products because they often are thick and drag on the skin, and never seem to set right. The swatches of these sticks are pretty impressive. They are all smooth and very easy to swatch. I find that they blend out nicely with my finger, and set once they are blended out. They all seem very pigmented! Look at that glow on the highlighter! The blush also has much glow. I think these will work great with a blending sponge.

Conceal in Follow Your Bisque

wet n wild megaglo Makeup Stick Conceal in Follow Your Bisque
wet n wild megaglo Makeup Stick Conceal in Follow Your Bisque
wet n wild megaglo Makeup Stick Conceal in Follow Your Bisque swatch
Follow Your Bisque swatch

Contour in Oaks On You

wet n wild megaglo Makeup Stick Contour in Oaks On You
wet n wild megaglo Makeup Stick Contour in Oaks On You
wet n wild megaglo Makeup Stick Contour in Oaks On You swatch
Oaks On You swatch

Highlight in When the Nude Strikes

wet n wild megaglo Makeup Stick Highlight in When the Nude Strikes
wet n wild megaglo Makeup Stick Highlight in When the Nude Strikes
wet n wild megaglo Makeup Stick Highlight in When the Nude Strikes swatch
When the Nude Strikes swatch

Blush in Peach Bums

wet n wild megaglo Makeup Stick Blush in Peach Bums
wet n wild megaglo Makeup Stick Blush in Peach Bums
wet n wild megaglo Makeup Stick Blush in Peach Bums swatch
Peach Bums swatch

wet n wild Megaslim Skinny Mascara

Second is the megaslim Skinny Mascara. It is definitely a fiber mascara, and is very black. The formula is very dry. I recommend using this with an eyelash primer, such as Loreal’s Voluminous Primer (wet n wild discontinued theirs) to get more bang for your buck in your makeup look. Otherwise it will look like you are not wearing any mascara. I have no plans to repurchase it. You can also use this mascara for your bottom lashes.

wet n wild megaslim Skinny Mascara
wet n wild megaslim Skinny Mascara

wet n wild Megaslim Skinny Tip Eyeliner

Third is the megaslim Skinny Tip Eyeliner. It is OK… it is not better than any other felt-tip liner that I have used, and is not a game-changer. It is very black and can easily achieve precise lines. One thing to note here is that the tip is unusually short. It may be difficult to maneuver if you are a beginner at eyeliner. I say spend the $5 at your own risk.

wet n wild megaslim Skinny Tip Eyeliner
wet n wild megaslim Skinny Tip Eyeliner
wet n wild megaslim Skinny Tip Eyeliner swatch
Skinny Tip Eyeliner swatch

wet n wild perfectpout Gel Lip Liners

I am blown away by the formula of the perfectpout Gel Lip Liners! They swatch easily with no dragging at all. The colors are gorgeous, highly pigmented, and will surely pair well with a wide range of lip colors. I can see myself using these lip liners daily. Even the size of the tip is perfect.

Think Flamingos

wet n wild perfectpout Gel Lip Liner in Think Flamingos
wet n wild perfectpout Gel Lip Liner in Think Flamingos
wet n wild perfectpout Gel Lip Liner in Think Flamingos swatch
Think Flamingos swatch

Never Petal Down

wet n wild perfectpout Gel Lip Liner in Never Petal Down
wet n wild perfectpout Gel Lip Liner in Never Petal Down
wet n wild perfectpout Gel Lip Liner in Never Petal Down swatch
Never Petal Down swatch

Red the Scene

wet n wild perfectpout Gel Lip Liner in Red the Scene
wet n wild perfectpout Gel Lip Liner in Red the Scene
wet n wild perfectpout Gel Lip Liner in Red the Scene swatch
Red the Scene swatch

Bare to Comment

wet n wild perfectpout Gel Lip Liner in Bare to Comment
wet n wild perfectpout Gel Lip Liner in Bare to Comment
wet n wild perfectpout Gel Lip Liner in Bare to Comment swatch
Bare to Comment swatch

Plum Together

wet n wild perfectpout Gel Lip Liner in Plum Together
wet n wild perfectpout Gel Lip Liner in Plum Together
wet n wild perfectpout Gel Lip Liner in Plum Together swatch
Plum Together swatch

wet n wild Mega Cushion Contour and Highlight

Fourth are the Mega Cushion Contour and Highlight which I really like so far! They blend out easily, and the packaging is adorable. I dip my blending sponge right into the product, rather than use the awful pad sponge thing they come with. I wonder how long they will last before they dry up or just run out. Below I am including a bunch of photos so you can see how the packaging operates.

Cafe Au Slay

wet n wild Mega Cushion Contour in Cafe Au Slay
wet n wild Mega Cushion Contour in Cafe Au Slay

wet n wild Mega Cushion Contour in Cafe Au Slay wet n wild Mega Cushion Contour in Cafe Au Slay

wet n wild Mega Cushion Contour in Cafe Au Slay swatch
Cafe Au Slay swatch

Who’s That Pearl

wet n wild Mega Cushion Highlight in Who's That Pearl
wet n wild Mega Cushion Highlight in Who’s That Pearl
wet n wild Mega Cushion Highlight in Who's That Pearl swatch
Who’s That Pearl swatch

wet n wild Mega Cushion Soft Matte Lip Cream in Doll So Hard

My major turn-off with the Mega Cushion Soft Matte Lip Cream is that I have to squeeze it incredibly hard to get the product to dispense. I have actually purchased another color since getting this one and the problem persists. The cushion applicator is quite interesting, but I am doubtful that you can get a lot of precision while applying it. Other than that it quickly dries to a completely matte finish with lots of pigment.

wet n wild Mega Cushion Soft Matte Lip Cream in Doll So Hard
wet n wild Mega Cushion Soft Matte Lip Cream in Doll So Hard
wet n wild Mega Cushion Soft Matte Lip Cream applicator
Soft Matte Lip Cream applicator
wet n wild Mega Cushion Soft Matte Lip Cream in Doll So Hard swatch
Doll So Hard swatch

wet n wild megalast Liquid Catsuit Matte Lipsticks

I am excited that wet n wild is now putting their matte liquid lipsticks into their permanent line! The megalast Liquid Catsuit Matte Lipsticks dry down to be fully matte in a few minutes and are highly pigmented. While they do feel a bit drying on the lips, that does not bother me and you can make these more comfortable with a lip liner or a lip primer. This collection comes in a range of to die for colors. Seriously, they are all perfection. I plan on collecting them all over time.

Berry Recognize

wet n wild megalast Liquid Catsuit Matte Lipstick in Berry Recognize
wet n wild megalast Liquid Catsuit Matte Lipstick in Berry Recognize

Rebel Rose

wet n wild megalast Liquid Catsuit Matte Lipstick in Rebel Rose
wet n wild megalast Liquid Catsuit Matte Lipstick in Rebel Rose
wet n wild megalast Liquid Catsuit Matte Lipstick in Berry Recognize and Rebel Rose swatches
Berry Recognize and Rebel Rose swatches

wet n wild photofocus Foundation in Nude Ivory

The photofocus Foundation comes in 20 shades, and Nude Ivory is my shade match. So far I am obsessed with this foundation and I am using it every day! It is a full-coverage, matte foundation that is buildable, but be careful to not go too crazy or you might look cakey. Finding the right balance is key to looking beautiful with this foundation for a skin-like finish. It also does a good job of controlling the oils in my t-zone, with only my nose looking a bit oily at the end of the day, but there is no product that fixes my nose. You need to apply this foundation section by section on your face because it dries quickly. I slather it on right from the spatula applicator and blend it out with a sponge.

wet n wild photofocus Foundation in Nude Ivory
wet n wild photofocus Foundation in Nude Ivory
wet n wild photofocus Foundation applicator
photofocus Foundation applicator

wet n wild photofocus Foundation in Nude Ivory swatch

wet n wild photofocus Foundation in Nude Ivory swatch
Nude Ivory swatch

wet n wild photofocus Pressed Powder in Warm Light

Next is the photofocus Pressed Powder, and Warm Light is my shade match. I believe this powder truly helps the foundation work well, as described above. This is the only powder that I use with the foundation. Some people complain that it makes your skin look dry, but it works great for me. I have oily areas and normal areas and it still looks fine. The powder is very soft and creamy.

wet n wild photofocus Pressed Powder in Warm Light
wet n wild photofocus Pressed Powder in Warm Light

wet n wild photofocus Pressed Powder in Warm Light

wet n wild photofocus Pressed Powder in Warm Light swatch
Warm Light swatch

wet n wild photofocus Concealer in Light Ivory

The last item from the wet n wild new 2017 products haul is the photofocus Concealer. Light Ivory is the lightest shade that the concealer is available in, but it is just not light enough in my opinion. I use concealers to brighten my under eye area, but this one is not light enough compared to the foundation. It has a standard doe-foot applicator. Some people complain that this concealer is too matte and even looks dry on the skin. I have normal skin under my eyes and do not have any problems with this concealer. In fact, it is super creamy and looks skin-like on me with buildable medium to full coverage.

wet n wild photofocus Concealer in Light Ivory
wet n wild photofocus Concealer in Light Ivory
wet n wild photofocus Concealer applicator
photofocus Concealer applicator
wet n wild photofocus Concealer in Light Ivory swatch
Light Ivory swatch
wet n wild photofocus Concealer in Light Ivory blended swatch
Light Ivory blended swatch

We have reached the end of this wet n wild new 2017 products haul. I hope that my reviews, swatches, first impressions, and usage tips will help you as you select products to add to your makeup collection. Will you try any of these new releases? Please share your thoughts and experiences with me in the comments so that I can chat with you. I look forward to collecting more of these products as the year rolls forward. Until next time, continue to let your true beauty shine.

Discover wet n wild Releases From Previous Years:

2021 2020 2019 2018
2022 2023 2024

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Amanda Vitale
Hi, I am Amanda Vitale, the owner of The Aesthetic Edge. I am a beauty and style expert who has been writing reviews and advice for 10 years. I have had the pleasure of testing hundreds of products, and I have published countless lookbooks. You can see my expertise quoted in top authoritative publications such as Bustle and Real Simple. I have also worked with your favorite brands, such as CurrentBody and AXIS-Y.
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